Industry observers say ad agencies are tapping content on video platforms for creating relevant communication and for helping brands connect with consumers
Data says that TV witnessed a 73% increase in mythological content along with comedy, which was up by 36% on Hindi GECs
Speaking at the e4m TV First Conference, BARC CEO Lulla noted that the audience may spend time on TV and digital, so both forces will co-exist as they have their own inherent strengths
Javadekar was speaking at a Digital Media Conclave organized by a private TV Network in Mumbai
In terms of genre-wise ad volumes, news had the highest share at 32% followed by GEC (25%)
The report further stated that television ad volumes grew by 34% in the second half of 2020 compared to the first half
As a special programming line-up, Dangal TV airs Saar Ramayan Ka – Mahagatha 21 Dino Mein & episodes of Aye Mere Humsafar
The series will be aired Monday-Saturday at 6 PM
This would be a strong comeback by the channel after several weeks of lockdown
As part of e4m’s e-Content Jam, R S Sodhi, MD, Amul, spoke about how Amul continues to maintain brand salience in these difficult times and much more
From May 7, the channel will telecast the one-hour -ong episodes of the mythological series at 7:30 pm
Its recent telecast on DD has set a record of becoming the most viewed entertainment programme globally with 7.7 crore viewers tuning in on a single day
As per the report, total TV viewing minutes dropped by 6% and stood at 1.16 trillion viewing minutes in week 16
The show will be telecast daily at 7.30 pm followed by its repeat telecast at 9.30 am
We bring you a roundup of the news that made headlines this past week
According to the fifth edition of the report on ‘Crisis Consumption on TV and Smartphones’, the daily Free Commercial Time for the shows is around 2000 seconds across both programmes on Doordarshan
The return of shows like Mahabharat has changed the viewer profile of the channel with more kids tuning in
As per the report, total TV consumption further grew by 4% over last week, registering an overall growth of 43% over pre-COVID-19
The dairy brand shared some of its classic ads through its social media handles
In the wake of the countrywide lockdown, the Public Service Broadcaster had decided to re-telecast the mythological serial of the 80s – ‘Ramayana’ and ‘Mahabhara
The Ministry of Information & Broadcasting has also issued an advisory to cable operators for mandatory carriage of DD, LSTV & RSTV channels
In a tweet, the Minister of Information and Broadcasting Prakash Javadekar informed two episodes of the mythological teleserial will be aired at 9 am and at 10 pm from Saturday, March 28
Prasar Bharati CEO Shashi Shekhar hinted in a tweet that efforts to bring back the iconic mythological megaseries are underway