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Guest Column: Shantomoy Ray explores key trends that are predicted to shape the future of advertising, focusing on the Indian context and the global landscape
Shantomoy Ray Sep 9, 2024 8:54 AM
Guest Column: Shantomoy Ray writes how cultures play a role in shaping consumer perception
Shantomoy Ray Sep 2, 2024 9:10 AM
Guest Column: Shantomoy Ray explores various strategies for leveraging advertising for fostering and maintaining consumer loyalty
Shantomoy Ray Aug 26, 2024 9:12 AM
This is TV Today Network's first venture into the FAST sector in India
e4m Staff Aug 23, 2024 11:22 AM
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, explores the ethical landscape of advertising in India
Shantomoy Ray Aug 19, 2024 9:24 AM
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on why brands must develop new strategies to engage audiences on streaming platforms
Shantomoy Ray Aug 12, 2024 8:50 AM
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes how the influence of mobile advertising is undeniable & why advertisers need to adopt best practices in this arena
Shantomoy Ray Aug 5, 2024 9:20 AM
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications Pvt. Ltd., delves into the evolution, mechanisms and impact of programmatic advertising
Shantomoy Ray Jul 29, 2024 11:22 AM
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on how social media influencers are central to the new advertising landscape
Shantomoy Ray Jul 15, 2024 8:59 AM
Guest Column: Shantomoy Ray, Founder-Director of K-Factor Communications, writes on how brand strategies must reflect values, behaviours & preferences of this savvy audience
Shantomoy Ray Jul 8, 2024 9:16 AM
Desai, CEO of Futurebrands India, reflected on his time with Chintamani Rao, fondly known as Chinta
Guest Column: Shantomoy Ray, Founder-Director of K-Factor Communications, shares some key points about retaining clients in today's tough business environment
Shantomoy Ray Jul 1, 2024 9:23 AM
Guest Column: Shantomoy Ray, Founder & Director, K-Factor Communications, writes on the need to ‘simplify’ advertisements
Shantomoy Ray Jun 25, 2024 8:55 AM
Speaking during recent earnings call, Goenka, the MD & CEO of ZEEL, said the industry will see healthy growth in the high single digit for both subscription and advertising
Aditi Gupta May 28, 2024 8:21 AM
Santosh Desai was CEO of Future Brands for nearly 17 years and the President of McCann
e4m Staff May 27, 2024 3:48 PM
As the governing body for badminton, BWF oversees events such as the Thomas and Uber Cup, Sudirman Cup, and World Tour Events
e4m Staff Apr 22, 2024 3:19 PM
Santosh Iyer, the MD & CEO of Mercedes-Benz India, has penned a post on LinkedIn about completing 15 years with the carmaker
Halting the price hike of TV channels may not hit broadcasters as much as losing out on the viewership could, considering big ad dollars will be spent during elections, say experts
Aditi Gupta & Sonam Saini Apr 15, 2024 8:46 AM
Santosh Kumar is the Senior Managing Editor, NDTV India, NDTV MPCG and NDTV Rajasthan
e4m Staff Apr 4, 2024 12:50 PM
Cable TV operators are crying for help to survive the storm of OTT and hike in channel prices after the implementation of NTO 3.0
Aditi Gupta Mar 29, 2024 8:49 AM
The company said it has been acting just to protect its commercial interests
e4m Staff Mar 13, 2024 9:06 AM
According to TRAI’s annual report, advertisement revenue recorded marginal increase of 1.6%
Sonam Saini Feb 21, 2024 8:34 AM
Sources have told e4m that Keigan Pinto will be moving out of the agency by May-end
Tanzila Shaikh Feb 5, 2024 7:48 PM
In this Epilogue 2023 series, Valerie Pinto, CEO of Weber Shandwick India, discusses how organisations can leverage the expertise of digital and creative teams to ensure seamless integration
e4m Staff Jan 15, 2024 11:27 AM
As brands paint themselves in Pantone's Colour of the Year 'Peach Fuzz', branding experts weigh in on whether this move is as effective as it seems
Chehneet Kaur Dec 26, 2023 8:38 AM
The partnership over four seasons will begin from the 2023-24 season and go on till 2026/27
e4m Staff Dec 21, 2023 3:01 PM
India News Manch is scheduled from December 13 to December 15, 2023, at the NDMC Convention Centre, Sansad Marg, New Delhi
e4m Staff Dec 16, 2023 3:03 AM
Garg of Rapport India shared his hopes for the OOH industry that has impressively navigated the pandemic effects, his insights on the 'Megh Santoor' campaign for Taj Mahal Tea and more
Sonam Saini Nov 8, 2023 8:58 AM
In a post-third-party cookie world, experts talk about how data analysis using different technologies like AI could boost performance campaigns, although brands need to tread steadily
Nilanjana Basu Nov 2, 2023 9:02 AM
Industry has a mixed response. While some say NTO 3.0 has been positive, others claim it has shrunk the number of subscribers and has no good impact
Aditi Gupta Nov 2, 2023 8:31 AM
He will work in tandem with News18 India channel editor Kishore Ajwani and News18 Hindi digital editor Dayashankar Mishra
e4m Staff Oct 28, 2023 1:05 PM
Previously, he was the Associate Director of Digital Experience at Bira 91
e4m Staff Oct 19, 2023 2:54 PM
Some agencies say 10% ad inventory has been saved for last-minute deals. Others claim TV inventory is sold out but not digital
Aditi Gupta Oct 13, 2023 9:23 AM
The santoor is Ogilvy's one-of-a-kind musical installation that plays the Malhar raag when 'activated' by the rain
Pinto joins Vogue from Tweak India, where she was the Founding Editor of the digital company
Stanton was responding to a query by The Washington Post about the lawsuit filed by Humans of Bombay against the People of India
e4m Staff Sep 26, 2023 1:05 PM
The photoblog platform has filed a lawsuit against People of India over 'copyright infringement'
e4m Staff Sep 25, 2023 1:33 PM
The brand has partnered with Lakshya Sen, Satwiksairaj Rankireddy, Chirag Shetty, Treesa Jolly and Gayatri Gopichand
exchange4media Staff Aug 22, 2023 1:15 PM
At the e4m TechManch 2023, panellists deliberated on ‘The need for intelligent creative’
exchange4media Staff Aug 12, 2023 8:46 AM
Speculations are rife about the Air India mascot's retirement. Experts share their views on whether it's too early to exile the iconic emperor
Tanzila Shaikh Jul 31, 2023 9:22 AM
Valerie Pinto, CEO, Weber Shandwick, explained the reason behind factors lacking in the current generation, how the problem of retaining employees is being addressed and more
Ruchika Jha Jul 24, 2023 2:13 PM
Industry experts say TV distribution revenue is likely to go up this year on the back of price hike by broadcasters following the implementation of NTO 3.0
Sonam Saini & Aditi Gupta Jul 11, 2023 9:13 AM
Hinton told the New York Times that he wanted to talk about the dangers of AI
exchange4media Staff May 2, 2023 11:40 AM
Pinto, Naqvi and Deshpande join as Jury Chair for Public Relations category, Jury Chair of Mobile Category, and Jury Chair of Design category respectively
exchange4media Staff Apr 18, 2023 5:13 PM
