While there has been no official confirmation so far, reliable sources indicate that discussions are underway for Dwivedi to take on a role centred around Hindi YouTube content
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, on how regional language marketing has become India’s most powerful growth lever, unlocking billion-dollar markets
Santoor, according to parent company Wipro Consumer Care, has emerged as India’s largest soap brand, clocking an estimated revenue of Rs 2,850 crore in 2025
Guest Column: Shantomoy Ray of K-Factor Communications explains how meditative branding uses stillness and silence to forge deeper brand connections
Guest Column: Shantomoy Ray explores key trends that are predicted to shape the future of advertising, focusing on the Indian context and the global landscape
Guest Column: Shantomoy Ray writes how cultures play a role in shaping consumer perception
Prior to this, Santosh Hegde was VP – Marketing at Licious
Guest Column: Shantomoy Ray explores various strategies for leveraging advertising for fostering and maintaining consumer loyalty
This is TV Today Network's first venture into the FAST sector in India
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, explores the ethical landscape of advertising in India
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on why brands must develop new strategies to engage audiences on streaming platforms
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes how the influence of mobile advertising is undeniable & why advertisers need to adopt best practices in this arena
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications Pvt. Ltd., delves into the evolution, mechanisms and impact of programmatic advertising
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on how social media influencers are central to the new advertising landscape
Santosh Hegde joined Licious in January 2022 as VP of Marketing
Guest Column: Shantomoy Ray, Founder-Director of K-Factor Communications, writes on how brand strategies must reflect values, behaviours & preferences of this savvy audience
Desai, CEO of Futurebrands India, reflected on his time with Chintamani Rao, fondly known as Chinta
Guest Column: Shantomoy Ray, Founder-Director of K-Factor Communications, shares some key points about retaining clients in today's tough business environment
Guest Column: Shantomoy Ray, Founder & Director, K-Factor Communications, writes on the need to ‘simplify’ advertisements
This is Santosh Kumar's second innings with Zee Media
Speaking during recent earnings call, Goenka, the MD & CEO of ZEEL, said the industry will see healthy growth in the high single digit for both subscription and advertising
Santosh Desai was CEO of Future Brands for nearly 17 years and the President of McCann
As the governing body for badminton, BWF oversees events such as the Thomas and Uber Cup, Sudirman Cup, and World Tour Events
Santosh Iyer, the MD & CEO of Mercedes-Benz India, has penned a post on LinkedIn about completing 15 years with the carmaker
Halting the price hike of TV channels may not hit broadcasters as much as losing out on the viewership could, considering big ad dollars will be spent during elections, say experts
Santosh Kumar is the Senior Managing Editor, NDTV India, NDTV MPCG and NDTV Rajasthan
Cable TV operators are crying for help to survive the storm of OTT and hike in channel prices after the implementation of NTO 3.0
The company said it has been acting just to protect its commercial interests
According to TRAI’s annual report, advertisement revenue recorded marginal increase of 1.6%
Sources have told e4m that Keigan Pinto will be moving out of the agency by May-end
The IMA 2023 jury was chaired by CK Venkataraman, MD, Titan Company
In this Epilogue 2023 series, Valerie Pinto, CEO of Weber Shandwick India, discusses how organisations can leverage the expertise of digital and creative teams to ensure seamless integration
As brands paint themselves in Pantone's Colour of the Year 'Peach Fuzz', branding experts weigh in on whether this move is as effective as it seems
The partnership over four seasons will begin from the 2023-24 season and go on till 2026/27
India News Manch is scheduled from December 13 to December 15, 2023, at the NDMC Convention Centre, Sansad Marg, New Delhi
Garg of Rapport India shared his hopes for the OOH industry that has impressively navigated the pandemic effects, his insights on the 'Megh Santoor' campaign for Taj Mahal Tea and more
In a post-third-party cookie world, experts talk about how data analysis using different technologies like AI could boost performance campaigns, although brands need to tread steadily
Industry has a mixed response. While some say NTO 3.0 has been positive, others claim it has shrunk the number of subscribers and has no good impact
He will work in tandem with News18 India channel editor Kishore Ajwani and News18 Hindi digital editor Dayashankar Mishra
Previously, he was the Associate Director of Digital Experience at Bira 91
Some agencies say 10% ad inventory has been saved for last-minute deals. Others claim TV inventory is sold out but not digital
The santoor is Ogilvy's one-of-a-kind musical installation that plays the Malhar raag when 'activated' by the rain
Pinto joins Vogue from Tweak India, where she was the Founding Editor of the digital company
Stanton was responding to a query by The Washington Post about the lawsuit filed by Humans of Bombay against the People of India
The photoblog platform has filed a lawsuit against People of India over 'copyright infringement'
The brand has partnered with Lakshya Sen, Satwiksairaj Rankireddy, Chirag Shetty, Treesa Jolly and Gayatri Gopichand
At the e4m TechManch 2023, panellists deliberated on ‘The need for intelligent creative’
Speculations are rife about the Air India mascot's retirement. Experts share their views on whether it's too early to exile the iconic emperor
Valerie Pinto, CEO, Weber Shandwick, explained the reason behind factors lacking in the current generation, how the problem of retaining employees is being addressed and more
The campaign features Varun Dhawan and Mahesh Babu