Prashant Khanna, Head - Field Operations, Studios & R&D for Sports, Disney Star, tells us how technology has improved
Experts say BCCI may suffer from lack of options for cricket rights. However, due to the market being less competitive, the industry may see tech and OTT giants enter the fray aggressively
With this season alone recording an astounding 100 million+ unique viewers, NBA has firmly anchored itself as the 'fastest growing global sports league' in the country
Digital sports viewership has been increasing significantly year over year, even though TV still has a larger audience than all other media
The network is seeking Rs 30-35 crore for co-presenting sponsorship and Rs 20-25 crore for associate sponsorship, say media planners
Unlike in India, these packages will be for combined TV and digital rights, with no standalone TV and digital packages being offered
Experts feel launching the channel on the FTA platform may be a tactical move by the network to initiate a dialogue with advertisers
Experts question the financial viability of owning IPL media rights if the value reaches Rs 40,000 crore to Rs 50,000 crore due to a bidding war among Star, Sony-Zee, Reliance and Amazon
Experts believe the value for the league is most likely to go through the roof since the competitive intensity will be stronger in e-auction compared to a closed bidding process
We bring you a roundup of the news that made headlines this past week
The sector, which became a Star-Sony duopoly in the last few years, now also has Viacom18 backed by Reliance, Zee-Sony combine and Amazon