The week that went by was an eventful one, with many key events from the world of marketing, advertising, digital and broadcasting. We bring to you the roundup of all the news that made headlines the past week.
Pitch Madison Advertising Report: Digital AdEx to grow by 30% in 2022
MIB fully apprised of news rating roll-out plan: BARC CEO Nakul Chopra
Is online video changing the social media marketing landscape?
'LML Electric will become a Make in India brand soon'
Sustainability is at the heart of our business strategy: Neeraj Akhoury, Ambuja Cements
Clarity, analytical ability & creativity are timeless marketing skills: Sudhir Sitapati
HUL continues to be most advertised group on TV in week 6: BARC
'We are on track to achieving a target of $250 mn revenue by March 2022'
The hitchhiker's guide to moving from mainline to digital advertising
GroupM TYNY 2022 Report: India ad spends to grow by 22%
Remembering Bappi Da through his ad campaigns
9 of 10 consumers prefer brands that take a stand on social issues: P&G's Sharat Verma