Experts say while the percentage of start-up spends may not be higher or similar compared to earlier times, it still will be a significant amount that will add to the AdEx growth in 2024

Sonam Saini Feb 22, 2024 8:54 AM

Avinash Pandey, CEO of ABP Network, spoke at the Pitch Madison Advertising Media Report 2024 about how certain brands still rely on television advertising for brand building

Aryan Khanna Feb 16, 2024 11:10 AM

At the unveiling of Pitch Madison Advertising Report 2024, Sam Balsara, Chairman of Madison World, explained the factors that impacted AdEx 2023 and shared what 2024 holds for Indian AdEx

Paawan Sunam Feb 16, 2024 9:11 AM

At the unveiling of PMAR 2024, Shantanu Khosla, Executive Vice Chairman, Crompton Greaves Electrical Ltd., spoke on where marketing was headed, advancement in tech, the challenges & much more

Anjana Naskar Feb 16, 2024 9:06 AM

In 2023, Radio’s AdEx grew by 12%, maintained its market share of 2.3%, and, rang up ad spends of Rs. 2,272 crore

e4m Staff Feb 15, 2024 5:59 PM

Digital AdEx is expected to close at Rs 46,565 cr during the year, contributed majorly by video and e-commerce

e4m Staff Feb 15, 2024 5:48 PM

Indian print media made up 19% of the total AdEx pie in the country when compared to a global AdEx average of only 4% for print

e4m Staff Feb 15, 2024 5:43 PM

Growth of Digital is projected to be 17%, TV 8% and Print 7%, according to the Pitch Madison Advertising Report (PMAR) released today

e4m Staff Feb 15, 2024 4:31 PM

The report will analyse how and where advertising money was spent in the past year, and project the future of media & advertising industry

e4m Staff Feb 15, 2024 8:51 AM

At the unveiling of the Pitch Madison Advertising Report 2023, panellists engaged in a discussion on the topic ‘Are Advertisers undervaluing the role and importance of IMC?’

exchange4media Staff Feb 17, 2023 10:50 AM

The Partner & Group CEO of Madison Media and OOH reviewed media practices at the unveiling of the Pitch Madison Advertising Report 2023

exchange4media Staff Feb 16, 2023 2:43 PM

Mehrotra, VP - Monetisation, Flipkart, took the stage at the unveiling of the Pitch Madison Advertising Report 2023, and shared insights on the growth of e-commerce media in the country

exchange4media Staff Feb 16, 2023 9:21 AM

The MD of Pidilite Industries graced the unveiling of Pitch Madison Advertising Report 2023 and shared insights about building brands, staying relevant to the times and much more

exchange4media Staff Feb 16, 2023 8:56 AM

Digital AdEx, which has overtaken TV, is likely to end the year at Rs 43,000 crore

exchange4media Staff Feb 15, 2023 4:12 PM

The report will analyse how and where advertising money was spent in the past year, and project the future of media & advertising industry

exchange4media Staff Feb 15, 2023 8:37 AM

Google and Meta India's combined ad revenue alone has crossed Rs 41,000 crore in FY22, which is higher compared to the total digital ad revenue projections of Rs 33,000 crore, triggering speculations

Kanchan Srivastava Nov 14, 2022 8:41 AM

Industry players positive that the sector will touch pre-Covid levels; freedom to be outdoors and emergence of new categories like online gaming and D2C brands identified as key growth drivers

Sonam Saini Aug 9, 2022 8:29 AM

Many traditional billboards in cities like Mumbai are getting converted into DOOH, leading to the growth of this medium by leaps and bounds, say experts

Sonam Saini Jul 19, 2022 8:44 AM

According to the PMAR 2022, more than 15 new-age, tech-based brands have entered the top 50 advertisers' list of 2021, with Dream11 and Byju’s making it to the top five

Kanchan Srivastava Mar 8, 2022 8:45 AM

With PMAR predicting that digital will grow its share to 37% in 2022 and mobile will command 96% of this spends, mobile advertising is expected to dominate the gaming marketing space

Shantanu David Mar 7, 2022 8:55 AM

From tweaking media strategies to seeking out hybrid planners, ad agencies are planning to leave no stone unturned, say industry observers

Kanchan Srivastava Mar 4, 2022 8:32 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Feb 19, 2022 8:45 AM

Speaking at the launch of Pitch Madison Advertising Report 2022, the CEO of HiveMinds spoke about the five golden rules of generating e-commerce

exchange4media Staff Feb 17, 2022 2:10 PM

The CEO of Madison Digital and Madison Media Ultra spoke on the growth and relevance of Connected TV at the unveiling of Pitch Madison Advertising Report 2022

exchange4media Staff Feb 17, 2022 1:30 PM

Panel comprising B Thiagarajan, Arnab Banerjee & Mahalakshmi Narayanaswamy and Vikram Sakhuja addressed the correlation between stock market & brand building, at the launch of the PMAR 2022

exchange4media Staff Feb 17, 2022 12:48 PM

Here are some special moments from the launch of Pitch Madison Advertising Report 2022 in Mumbai

exchange4media Staff Feb 17, 2022 12:18 PM

The Pitch Madison Advertising Report 2022 predicts that while digital media is expected to grow by 30%, TV AdEx will be up 14%, and Print by 13%

exchange4media Staff Feb 17, 2022 9:20 AM

At the unveiling of the PMAR 2022, the ABP Network CEO delivered a keynote on ‘The need of the hour: Credible numbers and authentic sources’

exchange4media Staff Feb 17, 2022 9:09 AM

At the launch of the Pitch Madison Advertising Report 2022, Nagaraj Krishnamurthy, Chief Strategy & Analytics Officer, Madison Media, explored new perspectives in media planning

exchange4media Staff Feb 17, 2022 8:54 AM

Sudhir Sitapati, Managing Director & CEO, Godrej Consumer Products, shared insights on ‘The New Marketing PlayBook’ during the unveiling of Pitch Madison Advertising Report, 2022

exchange4media Staff Feb 17, 2022 8:51 AM

PMAR 2022, unveiled on Wednesday, says AdEx will witness a 20% growth this year to touch Rs 90,000 crore

exchange4media Staff Feb 16, 2022 4:26 PM

The report is a comprehensive study of all advertising mediums like Print, TV, Digital, Radio and OOH, and an analysis of what the industry can expect in the coming year

exchange4media Staff Feb 15, 2022 8:42 AM

Watch Sam Balsara, Chairman and Managing Director, Madison World, presenting the highlights of the PMAR 2021

exchange4media Staff Feb 22, 2021 8:23 AM

At the unveiling of the Pitch Madison Advertising Report 2021, Ajit Varghese, Chief Commercial Officer, ShareChat, spoke about the big shifts in technology plus covid-19 impact

exchange4media Staff Feb 20, 2021 8:33 AM

At the unveiling of the Pitch Madison Report 2021, Purohit, President, Jagran Prakashan, shared insights on getting print, OOH, and radio back to their glory days

exchange4media Staff Feb 18, 2021 8:45 AM

Shankar was speaking to Vikram Sakhuja on the occasion of the unveiling of Pitch Madison Advertising Report 2021

exchange4media Staff Feb 18, 2021 8:31 AM

Varghese, Chief Commercial Officer of ShareChat, deliberated on how digital entities should steer headwinds and tailwinds to stay on course

exchange4media Staff Feb 18, 2021 8:26 AM

Without getting into the TRP scam controversy, Shankar said that the unhealthy obsession for ratings has led to this degradation

exchange4media Staff Feb 17, 2021 5:39 PM

The Pitch Madison Advertising Outlook H1 2020 highlights AdEx revival, increased FMCG spends, rise in OTT user base and other positive signs

exchange4media Staff Aug 20, 2020 9:43 AM

According to Pitch Madison Advertising Report 2020 Mid-Year Review, print has suffered an estimate de-growth of 51% in this period

exchange4media Staff Aug 19, 2020 3:13 PM

The Pitch Madison Advertising Report Mid-Year Review predicts radio to see a growth from Rs 1350 crore to Rs 1600 crore

exchange4media Staff Aug 19, 2020 2:57 PM

According to Pitch Madison Report Mid-Year Review, OOH is predicted to grow from Rs 1750 crore to Rs 2300 crore in 2020

exchange4media Staff Aug 19, 2020 2:00 PM

Industry pundits discuss Pitch Madison Advertising Report 2020’s findings on the radio sector

Noel Dsouza Feb 18, 2020 8:23 AM

On the panel chaired by Vikram Sakhuja were Aditya Swamy, Google India; Nitin Bawankule, Star & Disney India; Prathyusha Agarwal, ZEEL, Karthi Marshan, Kotak Mahindra and Sumit Mathur Kellogg’s India

exchange4media Staff Feb 14, 2020 2:08 PM

At the unveiling of Pitch Madison Advertising Report 2020, BARC India CEO Sunil Lulla also said that the measurement body is working on bring Multi-Screen Measurement by the end of this year

exchange4media Staff Feb 14, 2020 12:44 PM

Sunil Lulla, CEO, BARC India spoke on the topic - What new at BARC? – while delivering the keynote speech at the unveiling of the Pitch Madison Advertising Report 2020

exchange4media Staff Feb 14, 2020 9:17 AM

Avinash Pandey, CEO, ABP News Network, shared insights on viewership numbers, role of data and advertising money at the unveiling of the Pitch Madison Advertising Report

exchange4media Staff Feb 14, 2020 8:41 AM