At the Pitch Madison Advertising Report 2024, filmmaker R Balki highlighted the significance of creative content in the context of advertising during IPL

Ritika Upmanyu Feb 16, 2024 10:35 AM

At the unveiling of Pitch Madison Advertising Report 2024, Sam Balsara, Chairman of Madison World, explained the factors that impacted AdEx 2023 and shared what 2024 holds for Indian AdEx

Paawan Sunam Feb 16, 2024 9:11 AM

Rob Norman, Global Digital Expert and Advisor, Madison, shared his insights on 'Restoring Trust and Confidence in Digital' at the Pitch Madison Advertising Report 2024 launch

Ritika Upmanyu Feb 16, 2024 9:11 AM

At the unveiling of Pitch Madison Advertising Report 2024, Abheek Singhi, Managing Director & Senior Partner, BCG talked about looking at AdEx with a different lens

e4m Staff Feb 16, 2024 9:11 AM

Simran Channey Gaglani, AVP, Brand Solutions, Viacom18 Sports, spoke about 'The Rise of Digital' at the unveiling of the Pitch Madison Advertising Report

e4m Staff Feb 16, 2024 9:10 AM

At the Pitch Madison Advertising Report 2024 launch, Vikram Sakhuja, Partner & CEO, Madison Media & OOH, spoke about television ratings, cross-media measurement, digital ratings and much more

Ritika Raj Feb 16, 2024 8:36 AM

TV AdEx expected to reach a total of Rs 35,575 crore this year, states Pitch Madison Advertising Report 2024

e4m Staff Feb 15, 2024 6:10 PM

According to Pitch Madison Advertising Report 2024, Out of Home (OOH) AdEx has reached Rs 4,140 crore

e4m Staff Feb 15, 2024 6:01 PM

Digital AdEx is expected to close at Rs 46,565 cr during the year, contributed majorly by video and e-commerce

e4m Staff Feb 15, 2024 5:48 PM

The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year

e4m Staff Feb 15, 2024 5:48 PM

Indian print media made up 19% of the total AdEx pie in the country when compared to a global AdEx average of only 4% for print

e4m Staff Feb 15, 2024 5:43 PM

Growth of Digital is projected to be 17%, TV 8% and Print 7%, according to the Pitch Madison Advertising Report (PMAR) released today

e4m Staff Feb 15, 2024 4:31 PM

The report will analyse how and where advertising money was spent in the past year, and project the future of media & advertising industry

e4m Staff Feb 15, 2024 8:51 AM

Industry experts weigh in on the future of 3D OOH in India and the challenges that lay therein

Tanya Dwivedi Jun 27, 2023 8:37 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Feb 18, 2023 7:57 AM

At the unveiling of the Pitch Madison Advertising Report 2023, panellists engaged in a discussion on the topic ‘Are Advertisers undervaluing the role and importance of IMC?’

exchange4media Staff Feb 17, 2023 10:50 AM

A panel discussion held in the Pitch Madison Advertising Report 2023 unveiling re-establishes the importance of linear television and how the AdEx for the industry is expected to grow

exchange4media Staff Feb 16, 2023 11:34 AM

At the Pitch Madison Advertising Report 2023 unveiling, Krishnamurthy, the Chief Strategy & Analytics Officer, Madison Media, spoke about the opportunities presented by digital and TV worlds colliding

exchange4media Staff Feb 16, 2023 10:53 AM

At the unveiling of the Pitch Madison Advertising Report 2023, Ajit Varghese and Anil Jayaraj discussed how brands can decide about choosing between TV and Digital for IPL

exchange4media Staff Feb 16, 2023 9:38 AM

At the Pitch Madison Advertising Report 2023 launch, the Head of Network – Ad Sales, Disney Star said that the network will be airing IPL on over 22 channels and increasing feeds on regional and HD

exchange4media Staff Feb 16, 2023 9:33 AM

Mehrotra, VP - Monetisation, Flipkart, took the stage at the unveiling of the Pitch Madison Advertising Report 2023, and shared insights on the growth of e-commerce media in the country

exchange4media Staff Feb 16, 2023 9:21 AM

At the unveiling of Pitch Madison Advertising Report 2023, the CEO of ABP Network said as long as people are interested in consuming news, it will be available across a variety of platforms

exchange4media Staff Feb 16, 2023 8:58 AM

The MD of Pidilite Industries graced the unveiling of Pitch Madison Advertising Report 2023 and shared insights about building brands, staying relevant to the times and much more

exchange4media Staff Feb 16, 2023 8:56 AM

Digital AdEx, which has overtaken TV, is likely to end the year at Rs 43,000 crore

exchange4media Staff Feb 15, 2023 4:12 PM

The report will analyse how and where advertising money was spent in the past year, and project the future of media & advertising industry

exchange4media Staff Feb 15, 2023 8:37 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Feb 19, 2022 8:45 AM

The CEO of Madison Digital and Madison Media Ultra spoke on the growth and relevance of Connected TV at the unveiling of Pitch Madison Advertising Report 2022

exchange4media Staff Feb 17, 2022 1:30 PM

Here are some special moments from the launch of Pitch Madison Advertising Report 2022 in Mumbai

exchange4media Staff Feb 17, 2022 12:18 PM

At the launch of the Pitch Madison Advertising Report 2022, Nagaraj Krishnamurthy, Chief Strategy & Analytics Officer, Madison Media, explored new perspectives in media planning

exchange4media Staff Feb 17, 2022 8:54 AM

Sudhir Sitapati, Managing Director & CEO, Godrej Consumer Products, shared insights on ‘The New Marketing PlayBook’ during the unveiling of Pitch Madison Advertising Report, 2022

exchange4media Staff Feb 17, 2022 8:51 AM

The report is a comprehensive study of all advertising mediums like Print, TV, Digital, Radio and OOH, and an analysis of what the industry can expect in the coming year

exchange4media Staff Feb 15, 2022 8:42 AM

The report predicts the future growth potential of the Indian advertising industry and provides insights into trends, challenges & opportunities that lie ahead

exchange4media Staff Jan 3, 2022 9:25 AM

The sector witnessed a drop in ad volumes across TV, print and radio, whereas digital ad insertions were up by 19% during April-May'21

Sonam Saini Jun 11, 2021 9:09 AM

Watch Sam Balsara, Chairman and Managing Director, Madison World, presenting the highlights of the PMAR 2021

exchange4media Staff Feb 22, 2021 8:23 AM

At the unveiling of the Pitch Madison Advertising Report 2021, Avinash Pandey, CEO, ABP Network, emphasised on the need for a serious corporate governance reform within BARC

exchange4media Staff Feb 19, 2021 4:31 PM

At the unveiling of the Pitch Madison Advertising Report 2021, the FICCI president Shankar spoke about how the role media & entertainment industry can play in the larger scheme of things

exchange4media Staff Feb 19, 2021 1:41 PM

Varghese, Chief Commercial Officer of ShareChat, deliberated on how digital entities should steer headwinds and tailwinds to stay on course

exchange4media Staff Feb 18, 2021 8:26 AM

Digital to grow 25%, TV 17%, Print 35%, Outdoor 90%, and Radio 38%

exchange4media Staff Feb 17, 2021 4:06 PM

According to Pitch Madison Advertising Report 2020 Mid-Year Review, print has suffered an estimate de-growth of 51% in this period

exchange4media Staff Aug 19, 2020 3:13 PM

As per the Pitch Madison Advertising Report Mid-Year Review, cinema is expected to grow to Rs 650 (-60%) in 2020

exchange4media Staff Aug 19, 2020 3:11 PM

The Pitch Madison Advertising Report Mid-Year Review predicts radio to see a growth from Rs 1350 crore to Rs 1600 crore

exchange4media Staff Aug 19, 2020 2:57 PM

In absolute terms, Digital AdEx in H1 20 stood at Rs 6,472 crore, commanding a 30% share of AdEx, firmly displacing Print, according to Pitch Madison Advertising Report 2020 Mid-Year Review

exchange4media Staff Aug 19, 2020 2:44 PM

In the Pitch Madison Advertising Report Mid-Year Review, over 20 advertisers in the Top 50 and 8 in the Top 10 are from FMCG sector

exchange4media Staff Aug 19, 2020 11:08 AM

The virtual unveiling of Pitch Madison Advertising Report saw a panel discussion with Amit Syngle, Rohit Gupta, Kunal Bahl, Shailesh Gupta, Avinash Pandey and Vikram Sakhuja

exchange4media Staff Aug 19, 2020 8:54 AM

According to the mid-year review of the report, the AdEx is expected to rebound in H2 and grow by 60-72%. It shrunk by 39% overall with the COVID-19 impact in H1

exchange4media Staff Aug 18, 2020 4:57 PM

The report will put the COVID-19 impact on AdEx into perspective, and also present a forecast for H2 2020

exchange4media Staff Aug 18, 2020 8:28 AM

Industry pundits discuss Pitch Madison Advertising Report 2020’s findings on the radio sector

Noel Dsouza Feb 18, 2020 8:23 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Feb 15, 2020 8:13 AM

On the panel chaired by Vikram Sakhuja were Aditya Swamy, Google India; Nitin Bawankule, Star & Disney India; Prathyusha Agarwal, ZEEL, Karthi Marshan, Kotak Mahindra and Sumit Mathur Kellogg’s India

exchange4media Staff Feb 14, 2020 2:08 PM

At the unveiling of the Pitch Madison Advertising Report 2020, Sunder, COO, Swiggy shared insights on what a brand should do during a slowdown

exchange4media Staff Feb 14, 2020 1:21 PM