The week that went by was an eventful one, with many key events from the world of marketing, advertising, digital and broadcasting. We bring to you the roundup of all the news that made headlines the past week.
BARC India resumes ratings for individual news channels
Trepidation, optimism, scepticism: Mixed feelings in industry as news ratings return
e4m Indian Marketing Awards: Big honours for Diageo India & ITC Foods
I firmly believe IPL is the No. 1 media property: Jigar Rambhia, Wavemaker
Bail Kolhu campaign: How BL Agro is investing in digital & radio marketing
Women in tech space should come forward as role models: Juhi Bhatnagar
If all talk about sustainability, companies will be forced to make changes: Harsh Mariwala
Emotional advertising is two times more effective than functional advertising: Shivam Puri
We want to increase our footprint across India: Srinivas Kamath, Naturals
