Recap: The Week That Was
Your weekly news roundup, a summary of some of the stories to keep an eye on
The week saw two major appointments in the industry. Vikram
Sakhuja was appointed the chairman of IRS Technical Committee and Sejal Shah was
named the Managing Partner and Head of Publicis Media Exchange. As Sakhuja took
charge of the Technical Committee, MRUC said that IRS 2018 was on track.
During the week, exchange4media spoke to the CEO of Prasar
Bharti Shashi Shekhar Vempati who said they were trying to make their
revenues far more attractive.
Going ahead, we did some very interesting analytical stories
such as a look at the changing trend in sports marketing where brands are now
looking beyond cricket for sponsorships; and an analysis of the problems plaguing
digital marketing training in India. Also, we did a detailed story on how
margin pressure is pushing the industry to find a solution to ‘pitch discount
rate’.
To read these stories, click on the links below:
Vikram Sakhuja appointed
Chairman of IRS Technical Committee
https://www.exchange4media.com/announcements/vikram-sakhuja-appointed-chairman-of-irs-technical-committee_91594.html
Sejal Shah named
Managing Partner and Head of Publicis Media Exchange
https://www.exchange4media.com/marketing/sejal-shah-named-managing-partner-and-head-of-publicis-media-exchange_91582.html
IRS 2018 on track, says
MRUC
https://www.exchange4media.com/media-print/irs-2018-on-track-says-mruc_91637.html
We are trying to make
our revenues far more attractive: CEO, Prasar Bharati
https://www.exchange4media.com/mediatv/we-are-trying-to-make-our-revenues-far-more-attractive-ceo-prasar-bharati_91600.html
Sports Sponsorship:
Brands looking beyond cricket
https://www.exchange4media.com/marketing/sports-sponsorship-brands-looking-beyond-cricket_91577.html
The problem with digital
marketing training
https://www.exchange4media.com/digital/the-problem-with-digital-marketing-training_91619.html
Margin Pressures Push
Industry To Find Solutions To ‘Pitch Discount’ Issue
https://www.exchange4media.com/spotlight/margin-pressures-push-industry-to-find-solutions-to-pitch-discount-issue_91580.html
