mruc
Print Indian Readership Survey?blur=25

Industry watchers say some print players are wary of ‘real’ circulation figures impacting ad rates, not keen on paying for the survey; advertisers & agencies relying on other channels of information

Chehneet Kaur May 14, 2024 8:59 AM

MRUC India?blur=25

The council has also announced the potential relaunch of the IRS study in its annual report

exchange4media Staff Sep 13, 2023 1:48 PM

Naziyanomics?blur=25

Sources hint that in the next board meeting on Sept 26, MRUC’s technical committee is expected to come up with viable options for the revival of the IRS

Naziya Alvi Rahman Aug 30, 2023 9:15 AM

Print?blur=25

MRUC said in its annual report for FY 2021-22 that the Board is discussing various futuristic options to restart the survey as quickly as possible

exchange4media Staff Sep 30, 2022 8:10 AM

Print?blur=25

While publishers are divided over the absence of the Indian Readership Survey, MRUC says it has no plans to launch the survey as of now

Kanchan Srivastava Aug 11, 2022 8:11 AM

shahsi?blur=25

Speaking at e4m NewsNext virtual summit, MRUCI chairperson Shashi Sinha said they have been pushing for print+digital readership data because publishers have already made big leaps in the online world

exchange4media Staff May 2, 2022 9:06 AM

Vivek Malhotra?blur=25

Malhotra has been serving as the Group CMO of TV Today for over six years

exchange4media Staff Mar 14, 2022 7:27 PM

sashi?blur=25

Pratap Pawar, Dhruba Mukherjee, Jayant Mammen Mathew appointed to the Board of Governors

exchange4media Staff Sep 2, 2021 3:26 PM

Recap?blur=25

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Oct 3, 2020 8:46 AM

MRUC?blur=25

According to reports, the research body has returned the payment of the subscribers

exchange4media Staff Jul 22, 2020 9:45 AM

brahm vasudeva?blur=25

Colleagues remember Vasudeva as a courageous man whose demise leaves a void that will be difficult to fill

Misbaah Mansuri Jul 13, 2020 8:22 AM

brahm vasudeva?blur=25

Vasudev had been serving as Non-Executive Chairman on the Hawkins board of Directors since 2006

exchange4media Staff Jul 12, 2020 1:46 PM

MRUCI?blur=25

MRUCI has pointed out that the claim made in an interview published on exchange4media is incorrect; the same stands withdrawn

exchange4media Staff Jun 4, 2020 11:15 AM

IRS?blur=25

While the first five players in most categories have remained consistent in terms of their rankings, Daily Thanthi and Lokmat at the sixth and seventh positions have both seen an increase in their TR

exchange4media Staff May 9, 2020 9:21 AM

MRUC India?blur=25

The objective behind the name change is to effectively capture its national stature

exchange4media Staff Mar 16, 2020 6:30 PM

IRS?blur=25

The survey also released the data for the top magazine where India Today Hindi, as well as English, took the number 1 spot

exchange4media Staff Jan 20, 2020 3:00 PM

MRUC?blur=25

With AP data updated in Q3 2019, IRS users will now be able to publish all India numbers and trend studies with previous two quarters of IRS 2019

exchange4media Staff Jan 20, 2020 12:18 PM