Industry watchers say some print players are wary of ‘real’ circulation figures impacting ad rates, not keen on paying for the survey; advertisers & agencies relying on other channels of information
Rajeev Beotra and Anupriya Acharya appointed to the Board of Governors
The council has also announced the potential relaunch of the IRS study in its annual report
Sources hint that in the next board meeting on Sept 26, MRUC’s technical committee is expected to come up with viable options for the revival of the IRS
MRUC said in its annual report for FY 2021-22 that the Board is discussing various futuristic options to restart the survey as quickly as possible
Shashank Srivastava and Vivek Malhotra appointed to the Board of Governors
While publishers are divided over the absence of the Indian Readership Survey, MRUC says it has no plans to launch the survey as of now
Speaking at e4m NewsNext virtual summit, MRUCI chairperson Shashi Sinha said they have been pushing for print+digital readership data because publishers have already made big leaps in the online world
Malhotra has been serving as the Group CMO of TV Today for over six years
Pratap Pawar, Dhruba Mukherjee, Jayant Mammen Mathew appointed to the Board of Governors
Uchil joined MRUCI in 2015
We bring you a roundup of the news that made headlines this past week
Two new Board members, Sivakumar Sundaram & Sejal Shah, also appointed
According to reports, the research body has returned the payment of the subscribers
Colleagues remember Vasudeva as a courageous man whose demise leaves a void that will be difficult to fill
Vasudev had been serving as Non-Executive Chairman on the Hawkins board of Directors since 2006
MRUCI has pointed out that the claim made in an interview published on exchange4media is incorrect; the same stands withdrawn
While the first five players in most categories have remained consistent in terms of their rankings, Daily Thanthi and Lokmat at the sixth and seventh positions have both seen an increase in their TR
The objective behind the name change is to effectively capture its national stature
The survey also released the data for the top magazine where India Today Hindi, as well as English, took the number 1 spot
With AP data updated in Q3 2019, IRS users will now be able to publish all India numbers and trend studies with previous two quarters of IRS 2019