Sports spends grew by 49% in 2022: GroupM ESP report
Indian sports industry surpasses Rs 14,000 crore in spends
sports-sponsorship
‘Brands have to understand the relevance of connecting with a sport’
At e4m-GroupM Let’s Play: Marketing summit, a panel of industry experts discussed the topic, Sponsorship Rights Packaging 2.0
Crucial test for Byju’s: Can the edtech major sustain its big-ticket sports sponsorships?
Yes, says Atit Mehta, Byju’s Marketing Head, who insists that all sports sponsorship deals will be honoured, and the call on their renewal will be taken when the time comes
A23 becomes Official Associate Sponsor of PKL
The league, which began on 22 Dec 2021 will culminate in in Feb 2022
ESFI joins hands with MPL Sports Foundation & Power as sponsors for Indian Team
The 13th Esports World Championships will be held from November 16-20
Cricket accounts for almost 85% of the Indian sports economy: Report
According to the report 'Impact of COVID-19 on Revenues of World Cricket and Indian Sports', Indian cricket revenue is nearly 45% of total cricket revenues, 75% of which comes from IPL
Indian sports sponsorship crossed Rs 9000 crore in 2019: GroupM’s ESP Properties report
According to the report, while TV continues to grow as the biggest medium for ad spends in sports, brands are also leveraging digital in an effort to build a connect with consumers
Ebix enters sponsorship deal for India’s tour of New Zealand 2020 series
As part of the deal for the NZC Home Series, Ebix will have the status of the ‘Powered By’ sponsor for India’s entire six-week tour of New Zealand