Sports does well, garners 3.46 pc genre share in 2011 Star Cricket dominated the sports genre in 2011, which saw a high level of viewership courtesy the World Cup, but second half of the year was static Suraj Ramnath Jan 13, 2012 11:44 AM
Food & lifestyle genre on growth path in 2011 Relatively new player FoodFood managed to topple NDTV Good Times and Zee Khana Khazana in 2011 with some smart strategy & good content Suraj Ramnath Jan 13, 2012 11:30 AM
Hindi GECs lose sheen; growth for movies in 2011 2011 saw channels from different genres going for re-branding and re-launching. TAM data shows the how the year has gone for different genres. Suraj Ramnath Jan 12, 2012 8:05 AM
FoodFood rules food & lifestyle genre in 2011 Relatively new player FoodFood managed to topple NDTV Good Times and Zee Khana Khazana in 2011 with some smart strategy & good content Suraj Ramnath Jan 12, 2012 7:38 AM
Independent thinking in 2011's ad biz 2011 will be remembered as the year when ‘the Kolaveri Di effect’ and ‘Annagiri’ showed the ad industry several new ways to engage people Deepika Bhardwaj Jan 11, 2012 1:02 PM
No achievement in 2011: Madhukar Sabnavis After two decades of great buoyancy and optimism, 2011 was static, feels Madhukar Sabnavis, Country Head- Discovery and Planning, O&M India Madhukar Sabanavis Jan 11, 2012 8:24 AM
2011 – And ‘all izz well’ with advertising The biggest event of 2011, according to KV ‘Pops’ Sridhar, NCD, Leo Burnett, was the resurgence of creative entrepreneurship KV Sridhar Jan 11, 2012 8:18 AM
Online engagement to reach new levels in 2012 With his razor-sharp views on digital, Hari V Krishnan, Country Manager, LinkedIn India, sets the tone of the future in this medium e4m Desk Jan 9, 2012 7:43 AM
2011 – When marketing broke the mould 2011 will be known as a year that broke convention and challenged paradigms - from innovative products, tactical pricing, and up-selling distribution Dipali Banka Jan 9, 2012 7:38 AM