Reliance MediaWorks wins Academy award
Reliance MediaWorks’ ‘Lowry Process’ to be honored at the Academy of Motion Picture Arts and Sciences held this year
Date-wise News
Olive retains Greenply’s digital biz
Greenply had called for a pitch for its digital business in October 2011.
E-commerce poised for a leap in 2012
After the social media revolution, is e-commerce the next big thing in India? Digital experts think so, but there are also some obstacles to tackle
Akali Dal assigns Assembly poll campaign biz to Brand Curry
The principal plank of Brand Curry’s campaign is development credentials of the ruling Akali Dal-BJP coalition in Punjab
TOI spreads fragrance in Chennai on New Year
TOI undertook a sensory connect initiative for Kaleesuwari Refinery’s brand Dheepam lamp oil with a ‘powerjacket’ for its Chennai edition on Jan 1
TheSocialPeople re-launches content loaded website
www.thesocialpeople.net will be an online repository of social media trends and help clients across industry to leverage social media to boost sales.
Volkswagen reinforces ‘Think Blue’ initiatives at Auto Expo 2012
Volkswagen and BBC Topgear magazine are encouraging visitors at the ongoing Auto Expo 2012 to support a greener environment by distributing seeds.
Remembering Bal Mundkur - Shashi Sinha
Shashi Sinha, CEO, Lodestar UM, recalls the time when he was a rookie in then Ulka and the lasting impression that Bal Mundkur had on him
Bal was a giant among ad men - MG Parameswaran
Ambi MG Parameswaran, Executive Director & CEO, Draftfcb Ulka, remembers the valuable lessons learnt from Bal Mundkur
People like Bal are rare & a gem - Nagesh Alai
Bal, the mortal, is no more, but Bal, the legend, will live on in the hearts of those who knew him, writes Nagesh Alai, Draftfcb Ulka Group
I will miss the warmth & wit of Bal: Arvind Wable
Arvind Wable, Executive Director & CEO – Delhi, Draftfcb Ulka, remembers the warmth and wit that Bal Mundkur was so full of
Global creative agency Imagination enters India
The agency has identified Mumbai and Bangalore as the locations for its India offices. The India ops will be Imagination’s 16th office in the world
BEL assigns creative duties to Concept Comm
Concept has won the Bharat Electronics Ltd business on the back of a multi-agency pitch that was initiated at the end of Q2 of 2011.
Yatra.com acquires events portal Buzzintown.com
This is Yatra.com’s third major acquisition in the last 15 months, following the purchase of TSI in October 2010 and MagicRooms in June 2011
World’s largest Tweet-A-Thon presents positive India
The Viewspaper’s three-day virtual conference has brought together eminent personalities to discuss the optimistic state of the country
Online engagement to reach new levels in 2012
With his razor-sharp views on digital, Hari V Krishnan, Country Manager, LinkedIn India, sets the tone of the future in this medium
2011 – When marketing broke the mould
2011 will be known as a year that broke convention and challenged paradigms - from innovative products, tactical pricing, and up-selling distribution
Obituary: Bal Mundkur, Founder, Draftfcb Ulka, no more
Bal Mundkur, the man who set up Ulka Advertising 50 years ago, passed away on the morning of January 7, 2012 following a heart attack.
Mahindra’s interactivity goes virtual
Mahindra has partnered with Hungama Digital Media to introduce their augmented reality campaign, which extends virtual creations into the real world
Mathrubhumi appoints Maxus as media AoR
Maxus’ Thrissur office in Kerala will handle this win, which is pegged at Rs 25 crore