Rewind-2013

In a year when print was struggling, we saw growth that was exponentially higher than industry average from FMCGs & traditionally non-print clientele, says SMM's Narendra Kumar Alambara

Narendra Kumar Alambara Jan 3, 2014 9:08 AM

The OOH industry saw steady growth in 2013 amid economic slowdown. OOH is looking forward to the LS polls, TV ad cap & possible integration with the mobile platform to fuel growth

Abhinna Shreshtha Jan 2, 2014 9:04 AM

Business is getting tougher & clients are much more demanding as budgets are being looked at more critically, says the President - Branch Head, Ogilvy & Mather North

Twishy Jan 2, 2014 8:43 AM

Hareesh Tibrewala, Joint CEO, Social Wavelength, lists the five top social media trends seen in 2013, which include the end of virality, convergence of user interface & social media listening

Hareesh Tibrewala Jan 2, 2014 8:13 AM

Dentsu India Group's Rohit Ohri and Soumitra Karnik share about the agency's key achievements, acquisitions and account wins in the year 2013

Twishy Jan 1, 2014 9:38 AM

From high profile exits, publications shutting shop to some high decibel controversies - the print media had its fair share of ups and downs in 2013

Abid Hasan Jan 1, 2014 9:30 AM

Innovation has become more significant than ever. How a channel markets itself will define its success. It's no longer about buzz; conversation & community are important, says Discovery Networks' Johri

Rahul Johri Jan 1, 2014 7:49 AM

We are in the process of at least two or three massive tectonic shifts that are taking place, and each of them is disrupting the entire business model, says the CEO of NDTV Group

Vikram Chandra Dec 31, 2013 9:39 AM

Private radio operators did not have an easy time in 2013 owing to a number of unresolved issues such as FM Phase III auctions; however, the TV ad cap issue did push advertisers towards radio

Abhinna Shreshtha Dec 31, 2013 9:05 AM

The Chairman, India and CEO, South East Asia, Aegis Group, believes that 2013 has been a tipping point for digital in India, BTL racing ahead of ATL & more consolidation in the media owner's space

Priyanka Mehra Dec 31, 2013 8:35 AM

Be it Lifebuoy's social message, Dove's 'Real Beauty Sketches', Van Damme's famous 'split' or Google's emotional peg - digital campaigns were at the forefront of creativity in 2013

Twishy Dec 30, 2013 10:07 AM

Consolidation has been a significant development in 2013, wherein a number of large print media organisations reached out to newer geographies, says the Director of Eenadu

Deepa Balasubramanian Dec 30, 2013 7:49 AM

During FY2012-13, our economy registered a growth of only 5%, due to which companies took a very cautious approach towards their advtg budgets, notes the Non-Executive Director, Dainik Bhaskar Group

Girish Agarwal Dec 27, 2013 9:24 AM

While campaigns such as Lifebuoy Kumbh Mela 'Roti', Tanishq 'remarriage', Google 'reunion' grabbed attention, the ECD of Ogilvy & Mather wonders why there wasn't more work like these through the year

Ajay Gahlaut Dec 27, 2013 9:11 AM

The industry was at constant loggerheads, in an economy which de-grew & an industry whose revenue was flat. The big got bigger, while the small got squeezed, observes the MD & CEO, Times Television Network

Abhinav Trivedi Dec 27, 2013 8:31 AM

Indian advertising industry had its fair share of winning moments, some unavoidable lows, numerous controversies, mergers & high-profile exits in 2013. Here are some unforgettable industry highlights from the year

Twishy Dec 26, 2013 8:51 AM

Kartik Sharma, Managing Director, Maxus South Asia highlights the top five significant trends that stood out in the media scenario in 2013

Priyanka Mehra Dec 26, 2013 8:20 AM

The Director, Chief Creative Officer - South Asia, Publicis Worldwide gets personal as he recalls the valuable lesson his children taught him this year

Bobby Pawar Dec 24, 2013 9:02 AM

Despite the industry buzzing with negativity & scams, creative volcanoes exploded to give us ads that made us smile amid the gloom & left long-lasting impression on our minds

Twishy Dec 23, 2013 8:05 AM

2013 will be remembered for the substantial efforts in making the broadcast industry transparent & accountable. From ad cap to TAM ratings, accountability was questioned by stakeholders at various phases

Abhinav Trivedi Dec 20, 2013 10:49 AM

Mandeep Malhotra, President, DDB MudraMax - OOH, Retail & Experiential lists the ups & downs of the OOH sector in 2013 and hopes that it will move up the value chain & will no longer be seen as a mere residual category

Mandeep Malhotra Dec 19, 2013 10:03 AM