Jain moves on after a three-year stint as CEO of VivaKi Exchange. She was heading the media buying for VivaKi's media companies - Starcom MediaVest Group and Zenith Optimedia
Indian advertising industry had its fair share of winning moments, some unavoidable lows, numerous controversies, mergers & high-profile exits in 2013. Here are some unforgettable industry highlights from the year
Kartik Sharma, Managing Director, Maxus South Asia highlights the top five significant trends that stood out in the media scenario in 2013
Despite the gloom in economy, online shopping has continued to outgrow all predictions in 2013. The recent Google Online Shopping Festival (GOSF) and the ongoing festive season have added more
It is learnt from highly placed sources in the industry that debt funding from stakeholders is in place. BARC has AAAI, IBF and ISA as its prime stakeholders
As mobile advertising continues to evolve, the CEO and Co-Founder of Vserv.mobi predicts the key trends that will drive the industry in 2014
Cultural shifts have made things easier on some fronts, especially execution, due to the growth of technology, but have also made it difficult for marketers to create content to attract the youth, say industry experts
Most brands are very good when it comes to app development. The challenge comes post development, say experts, adding that the 5 Ps of marketing apply to an application as well
Bobby is currently serving his notice period, which ends on Dec 31, 2013. On his future plans, he said that he will come back into a full time marketing assignment after a break
Indian advertising industry had its fair share of winning moments, some unavoidable lows, numerous controversies, mergers & high-profile exits in 2013. Here are some unforgettable industry highlights from the year
The MIB has introduced a new scheme, the Community Radio Support Scheme, under the 12th Five Year Plan to provide financial support to new & existing community radio stations
Kartik Sharma, Managing Director, Maxus South Asia highlights the top five significant trends that stood out in the media scenario in 2013
Awards will be given in 42 categories spread over five key benchmarks. Bharat Patel, Former Chairman of P&G Hygiene/Health & Chairman of ISA is the Jury Chairperson this year
According to me, e-commerce is India’s next big story with travel dominating e-commerce in India. Having said that, number of users and ability to raise funds to scale up the business is key to survival. India has the third largest internet population in the world, with nearly 200 million users and is estimated to add 40 million users by end of 2014. It’s good news for online businesses in India because of the growing number of users, increasing credit and debit card holders and increasing online buyers.