How Technology Shapes How We Move, Speak, Think
From hands to feet, voice to vision, our digital tools extend, transform, and sometimes erase the human body.
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Tamil Nadu leads on political ad spends on digital media
As per Google Transparency Report, Dravida Munnetra Kazhagam spent close to Rs 21 crores on more than 2000 ads on Google
WB Polls: Digital campaigning budgets shoot up as social media becomes the battleground
Political parties are heavily relying on social media campaigns and using video conference tools to reach out to larger audiences
Parties push digital campaign budgets for Bengal polls
Industry observers say political parties are pushing their digital campaigning budget by at least 30-40% just for Bengal
Bihar Congress page highest spender on Facebook ads in last one month
Going aggressive on the spends, the party’s Bihar page even went to the extent of spending an upwards of Rs 5 lakhs on a single day (November 4)
In COVID era, Facebook becomes the new battleground for political wars in Bihar & Bengal
Banning of political ads on Google and Twitter has put Facebook India at the centrestage for most of the digital political advertising in the last three months
Digital ad spends returning to pre-lockdown levels; performance marketing takes lead
The ad spends of e-commerce players, both marketplaces and D2C brands, were the first ones to bounce back
FB shares measurement strategies for businesses to overcome COVID-19 hurdles
According to Pratham Hegde, Director and Head of Measurement, Facebook India, businesses, both large and small, now need to focus on measurable business outcomes