aditya-birla-health

The campaign covered 21 markets over three weeks

e4m Staff Apr 29, 2024 9:14 AM

Mayank Bathwal, CEO at Aditya Birla Health Insurance Co. Ltd, (ABHICL), talks about the brand's recent 'Activ One’ ads with Vikrant Massey among other nuances of the campaign

Tanzila Shaikh Feb 24, 2024 8:24 AM

Mayank Bathwal, CEO of Aditya Birla Health Insurance, talks about their recent campaign with actor Vikrant Massey and the BFSI sector in general

Tanzila Shaikh Feb 23, 2024 5:46 PM

Bathwal, CEO, Aditya Birla Health Insurance shares insights about the company’s recent campaign, which has four customers sharing their journey

Tanzila Shaikh Feb 13, 2023 12:50 PM

The campaign talks of the importance of positive health behaviour

e4m Desk Jan 29, 2023 4:00 PM

At e4m Content Jam, Bathwal, CEO of Aditya Birla Health Insurance, spoke to Nawal Ahuja, Co-founder, exchange4media, on how the BFSI sector was using marketing effectively

e4m Desk Dec 9, 2022 8:55 AM

The brand has on-boarded Ali Fazal as an influencer to communicate the benefits of ABHI’s Activ Fit

e4m Desk Nov 21, 2022 1:26 PM

The campaign has witnessed tremendous involvement and impact during its past 3 editions as nearly 19 million jumps were received

e4m Desk Apr 30, 2021 4:06 PM

The multilingual campaign has garnered a tremendous response with a reach of 45.2 million (audio) and 26.7 million+ views (visual)

e4m Desk Apr 5, 2021 4:42 PM

The campaign features several prolific Indian women who have blazed a trail in their respective industries

e4m Desk Feb 17, 2020 4:55 PM