In a chat with e4m, Pittie discusses adding more TV channels to the broadcast business, going regional, marketing strategies and more
To stay rooted in the present while making giant strides into the future; taking along with us all our stakeholders; remains the cornerstone of this extremely fulfilling journey, said MD Aditya Pittie
Chandrasekharan will oversee development of feature films and web series in southern languages
She had spearheaded the launch of the network’s first GEC, Ishara
Sourjya Mohanty, who currently heads the network’s OTT platform, EPIC ON, will also be in charge of the new vertical
Aditya Pittie, MD - IN10 Media, explains Ishara's gameplan for the pay Hindi GEC market dominated by the big 4 of Indian broadcasting
The channel will be available on all major DTH and cable networks from March 1
Users will be able to access free content and premium library through multiple subscription plans
The channel is targeted towards the Bhojpuri speaking markets in Bihar, Jharkhand, Uttar Pradesh, as well as metro cities in other regions
Shinde, who was the CEO of the music channel ShowBox, has reportedly quit to pursue interests outside of the network
The video-on-demand app will feature podcasts, motion comics, ebooks, audiobooks, games and trivia