advertising-expenses

L’oreal India spends Rs 1385.7 crore on advertising in FY23

Loreal?blur=25

The beauty brand’s advertising promotional expense grew by 50.67%

e4m Staff Oct 23, 2023 3:31 PM

P&G’s quarterly ad spends down 50%

PG?blur=25

The FMCG company’s advertising and sales promotion expenses stood at Rs 96.92 crore for the quarter ended June 30, 2022

exchange4media Staff Aug 24, 2022 8:52 AM

Measuring ROI can increase newspaper AdEx 1.5X by 2025

Manas Mishra?blur=25

Guest Column: Manas Mishra, Co-founder, Mediant, suggested that simple solutions like Cloud Telephony can improve the ROI of newspapers, challenging the AdEx shift to digital media

Manas Mishra Dec 31, 2021 8:52 AM

PhonePe advertising expense shrinks 47.38% to Rs 535 crore in FY21

phonepe?blur=25

The company's revenue expanded by 86% to Rs 689.8 crore from Rs 371.7 crore

exchange4media Staff Oct 20, 2021 10:41 AM

Microsoft Corporation India clocks turnover of Rs 9430.3 crore in FY21

Microsoft?blur=25

Advertising promotional expenses shot up by 35% to Rs 316.7 crore from Rs 234 crore

exchange4media Staff Oct 20, 2021 8:32 AM

Dream11's FY20 advertising expenses jumped 70% to Rs 1328 crore

Dream11?blur=25

Business promotion expenses of the company rose 40% to Rs 405.5 crore from Rs 289.6 crore

Javed Farooqui Sep 22, 2021 9:02 AM

Lenovo India incurred advertising promotional expense of Rs 173.38 cr in FY20

Lenovo?blur=25

Total expenses were reported at Rs 8,996 cr compared to Rs 7002.29 cr in the previous fiscal

exchange4media Staff Jan 16, 2021 9:08 AM

Amazon Pay India's advertising promotion expenses jump 55.4% to Rs 2212.7 cr in FY20

Amazon pay logo?blur=25

The company continues to focus on security and reliability to ensure customers experience the ease and convenience of transacting digitally

Javed Farooqui Dec 14, 2020 8:34 AM