Ajay Dang, President, Head - Marketing, Ultratech Cement delved deep into 'Theory of Advertising and TV' at the e4m TV First conference
The President & Head - Marketing, Ultratech - Aditya Birla Group, spoke on the power of TV in sports at the e4m TV First conference
The day-long conference will be followed by the ninth edition of e4m Prime Time Awards
Ajay Dang, President-Head Marketing at Ultra Tech Cement, shares his experience of watching the T20 World Cup in 2007 and the ODI World Cup in 2011 with his son Pranay
At the fifth edition of e4m Content Jam, Dang, Executive President, Head- Marketing, Aditya Birla Group, spoke about the company's adoption of a consumer-first strategy for content marketing
The conference will be followed by the Indian Content Marketing Awards 2021 to acknowledge the best work in the domain
The show, which enjoys high credibility among advertisers, has witnessed a 15-20% increase in ad rates this season
We speak to Dang, Executive President of UltraTech Cement, in part one of our interview series with the big winners of IDMA 2021
The event brings together technology experts, marketing thought leaders & solution providers to uncover the impact of voice technology on consumer behaviour & marketing campaigns
The all-day event will be followed by the seventh edition of e4m Prime Time Awards to recognise the gold standard in TV advertising