Happening today: e4m TV First Conference and Prime Time Awards

The future of content is screening and television will continue to remain the best medium for brands to reach the masses. The long-term viability of television as an advertising medium and what marketers should be doing to take advantage of it is what needs to be thought about. To shed light on the growth and impact of television and to understand this resilient medium better, exchange4media Group is hosting the fifth edition of e4m TV First today, an all-day conference that talks about the dynamic television industry. The event will be held today in Mumbai. The presenting sponsor of the event is Times Network while Mediasmart is the co-partner.

The effectiveness of TV as an advertising platform is indubitable with its reach and popularity. As TV has the potential to reach a wider audience, advertisers consider TV as the most trusted medium that helps brands reach the target audience in a better manner. The theme of the day-long conference is ‘The power of Big Screen’. Industry heads will come together to discuss the future of the television industry with emerging technologies, new trends and business models.

The event will kick-start with a welcome address by Dr Annurag Batra, Chairman and Editor in Chief, BW BusinessWorld, Founder-e4m. This will be followed by Fireside Chat between Anuj Poddar, MD & CEO - Bajaj Electricals Ltd and Dr Annurag Batra. After the engaging chat, Ajay Dang, President, Head - Marketing, Ultratech - Aditya Birla Group, will give a special address on the topic- ‘The Power of TV in Sports’.

A panel discussion will follow on the topic- ‘Television - The chosen destination for IPL viewing’ with panellists that include Anjali Krishnan, Head of Media, Mondelez India; Ajay Dang, President, Head - Marketing, Ultratech - Aditya Birla Group; Lalitha Nayak, Incharge - Marketing, NPCI and Nilesh Malani, CMO, Polycab.

After the panel discussion, Sam Balsara, Chairman - Madison World, would deliver a keynote address on the topic- ‘The Power of Big Screen’. Moving on to the panel discussion, the eclectic panel will share their thoughts on the topic- ‘Building Brands through TV - The Power of Big Screen’. The panellist includes Sambit Dash, Partner- RPSG Capital Ventures, Girish Hingorani, Head - Marketing & Ecommerce, Cooling & Purification Appliances Group, Blue Star Limited; Darshana Shah, Head- Marketing and Customer Experience - Aditya Birla Capital and Gaurav Dhawan, Chief Revenue Officer, Times Network. The session will be moderated by Dheeraj Sinha, CEO & The Chief Strategy Officer, South Asia, Leo Burnett; Chairman, BBH India.

After the panel discussion, Arun Iyer, Founder, Spring Marketing Capital, will share insights on the topic- ‘The Future of 30 Seconders’. The final session of the day will be a panel discussion on the topic ‘TV + Digital - An Advertiser's View’. The panellists include Jai Lala, CEO, Zenith India; Pradnya Popade, Head of Marketing and Communications – Samsonite; Samir Sethi, VP & Head of Brand Marketing - Policybazaar.com; Shilpa Desai, EVP & Head, Marketing-HDFC ERGO General Insurance and Punit Dharamsi, VP- Marketing, AMFI. The session will be moderated by Nikhil Kumar, Vice President, India & Southeast Asia – Mediasmart.

The e4m TV First Conference will be followed by the 9th edition of Prime-Time Awards, co-powered by ABP News and Shemaroo Umang as the Broadcast Partner.