While the show’s makers say roping Anil Kapoor was to maximise engagement & reach across different platforms while scaling profitably, industry observers say the move is likely for streamlining costs
In an exclusive chat with e4m, Alok Jain, President-General Entertainment, Viacom18, shared the network’s strategy in roping Anil Kapoor as the new host of Bigg Boss OTT, advertisers’ response & more
Jain has joined Viacom18 after a close to seven-year stint at Disney Star
Jain recently quit Disney Star