NDTV partners with Google, leverages data to drive new user growth
This partnership has led to 24 per cent new user growth
Date-wise News
ZYOD raises $18 million in Series A funding led by RTP Global
The B2B apparel sourcing and manufacturing startup had backing from new investors like Stride Ventures, Stride One, and Trifecta Capital, along with existing ones Lightspeed and Alteria Capital.
MIB warns TV channels against authorizing out operations to non-permitted entities
The ministry issued the direction after it received several complaints against TV channels
Hrithik Roshan presents a twist in taste for Bisk Farm's Googly
The ad has been directed by Abhishek Burman and produced by Morani Media Works
'Muthoot Finance invests 30% of annual media budget in Bharosa India Ka campaign'
Abhinav Iyer, Senior General Manager-Marketing and Strategy at The Muthoot Group tells e4m about the campaign's core consumer insight of 'trust' as a USP
Times Now’s Pranesh Kumar Roy replaces Padmaja Joshi as new host of ‘India Upfront’
Roy has been associated with the network for over seven years
Pond’s onboards Kiara Advani and Keerthy Suresh for new TVC
The TVCs are now airing across traditional and digital platforms
Amazon Prime unveils 2nd installment of brand campaign
#SachMeinTooMuch is a TV and digital commercial that showcases slice-of-life situations
Jim Sarbh showcases NASA’s gravity innovation in The Sleep Company campaign
The campaign has been conceptualized by Steve Priya
Dentsu Creative Webchutney wins digital mandate for Godrej Professional
The account will be serviced from the agency’s Mumbai office
Rapido partners with PubMatic to enhance advertiser engagement
Rapido's partnership with PubMatic taps into customer macroeconomic trends like the rise of women in workplace and mobile-first Gen Z audiences
NBF applauds Delhi HC order on Andhra news channels blackout case
The court has ordered restoring the transmission of TV9 Telugu, Saakshi TV, 10TV and NTV news channels among others
Delhi HC orders immediate restoration of news channels blocked by Andhra cable TV body
TV9 Telugu, Saakshi TV, 10TV and NTV among news channels that were off-air since June 6 in Andhra Pradesh
Best part of Cannes? Creativity and conversations: Hephzibah Pathak, Ogilvy
In a conversation with e4m, Ogilvy India's Hephzibah Pathak talks about her stint on the Creative Effectiveness Jury, her favourite campaigns and key learnings from the experience at Cannes
Tomorrow: e4m Golden Mikes Radio & Audio Conference & Awards 2024
The awards will honour winners in four major categories- Radio, Podcast/Audio Series, Audio Books and Excellence, which are further divided into several sub-categories
Advertising is ubiquitous and, in many cases, obnoxious & intrusive
Guest Column: Shantomoy Ray, Founder & Director, K-Factor Communications, writes on the need to ‘simplify’ advertisements
ICC Men's T20 World Cup 2024: Disney Star’s ad revenue may reach Rs 1200-Rs 1500 crore
Disney Star this year onboarded 59 categories of advertisers and 90 brands
Exam cancellations lead to testing times for Indian ad sector
Education brands, mainly coaching centres who used to spend most of their marketing budgets soon after results of NEET and NET, have withheld their spends, industry leaders say
We are working towards scaling up Bigg Boss OTT profitably: Alok Jain
In an exclusive chat with e4m, Alok Jain, President-General Entertainment, Viacom18, shared the network’s strategy in roping Anil Kapoor as the new host of Bigg Boss OTT, advertisers’ response & more
Salt Worldwide wins social media mandate for M.M Poonjiaji Spices
The mandate is to change the brand perception and for focusing on the ready-to-eat segment