An encore of Neeraj Chopra's 2021 win today would naturally boost his brand, say experts. However, some believe there has been an overestimation and brands queuing up are blind betting

Chehneet Kaur Aug 6, 2024 9:23 AM

Aviral Jain, MD at Kroll, explains how the globalization of entertainment has paved the way for Indian celebrities to become global ambassadors for brands, according to the recent Kroll report

Sohini Ganguly Jun 19, 2024 8:55 AM

Female cricketers may have limited exposure and score low on recall, but they can endorse a much wider variety of brands than their male counterparts, say experts

Chehneet Kaur Mar 29, 2024 8:47 AM

As per TAM Sports-IPL 13 Advertising Report, the overall count of sports celebrities doing endorsements in IPL 13 also grew 4.5 times over IPL 12

Sonam Saini Sep 28, 2020 9:33 AM

Akshay Kumar took the second spot with a brand value $104.5 million and Bollywood couple Ranveer Singh and Deepika Padukone took the third spot with a brand value of $93.5 million each

exchange4media Staff Feb 5, 2020 2:25 PM