Kevin Vaz, Head of Network Entertainment channels, Disney Star, talks about the growth of 'Ravivaar With Star Parivaar' and what makes it click with the audiences and advertisers
In a first of sorts, Star Plus ventured into creating a show that has helped them leverage popular fiction shows like Anupamaa and Imlie in a non-fiction format
Guest Column: Anjali Malhotra, Chief Customer, Marketing and Digital Officer, Aviva India pens down some evolving strategies to follow in the new normal and plan for success post the crisis
The campaign has been created in partnership with Creativeland and has been rolled out on Facebook, YouTube, Twitter and Instagram, along with OOH and radio
Malhotra, Chief Customer, Marketing and Digital Officer, Aviva India, talks about the vision and thought behind the campaign, market spends, strategy, key focus for 2020 and more