Axis My India and GetafixM Partner to build Consumer Insights Consulting Practice
The partnership aims to resolve brands pressing business problems
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India Today-Axis-My-India exit polls get Gujarat, Himachal results spot on
The polls predicted BJP was poised to sweep Gujarat but it would lose Himachal Pradesh in a tight race with Congress
69% T20 viewers prefer to watch on TV, 28% on phone: Axis My India report
Out of the 10207 surveyed for the report, 70% are from rural India while 30% are from cities
Shashi Sinha & Vikram Sakhuja roped in for data firm Axis My India’s advisory board
Vikram Sakhuja, Group CEO of Madison Media, has been nominated as Chairman of the board constituted by the consumer data intelligence company
Household spends increased for 54% of the families post Covid: Axis My India report
According to India Consumer Sentiment Index, the overall score is moving in the positive direction with a score of +0.5 over the previous month
Will adland ever warm up to pretesting digital ads?
Checking for audience feedback before an ad goes live is common practice in mainline. But in digital, where timelines are shorter and purse strings tighter, pretesting has not been viable
Axis My India names Girish Upadhyay as CMO
Upadhyay will be leading the marketing, digital and overall communication initiatives of the company
Axis My India CMD Pradeep Gupta launches new book ‘How India Votes: And What It Means’
The book chronicles the nature of Indian elections and demystifies how and why Indians choose their political leaders by unravelling rich truths basis field interviews and analysis
Axis My India featured in Harvard Business School curriculum
The Ivy League business school has built a case study based on the firm's election forecasting model
‘If India moves from Make in India to Grow in India there is a new dawn awaiting’
Guest Column: Pradeep Gupta, Chairman & Managing Director - Axis My India, writes on COVID-19’s impact in terms of economic crisis & opportunities