The partnership aims to resolve brands pressing business problems

exchange4media Staff May 16, 2023 2:47 PM

The polls predicted BJP was poised to sweep Gujarat but it would lose Himachal Pradesh in a tight race with Congress

exchange4media Staff Dec 9, 2022 11:27 AM

Out of the 10207 surveyed for the report, 70% are from rural India while 30% are from cities

exchange4media Staff Nov 2, 2022 12:24 PM

Vikram Sakhuja, Group CEO of Madison Media, has been nominated as Chairman of the board constituted by the consumer data intelligence company

exchange4media Staff Jan 18, 2022 12:29 PM

According to India Consumer Sentiment Index, the overall score is moving in the positive direction with a score of +0.5 over the previous month

exchange4media Staff Aug 11, 2021 12:27 PM

Checking for audience feedback before an ad goes live is common practice in mainline. But in digital, where timelines are shorter and purse strings tighter, pretesting has not been viable

Mansi Sharma Jul 2, 2021 8:22 AM

Upadhyay will be leading the marketing, digital and overall communication initiatives of the company

exchange4media Staff Jun 16, 2021 9:00 AM

The book chronicles the nature of Indian elections and demystifies how and why Indians choose their political leaders by unravelling rich truths basis field interviews and analysis

exchange4media Staff Jun 11, 2021 5:19 PM

The Ivy League business school has built a case study based on the firm's election forecasting model

exchange4media Staff Jun 11, 2021 5:03 PM

Guest Column: Pradeep Gupta, Chairman & Managing Director - Axis My India, writes on COVID-19’s impact in terms of economic crisis & opportunities

Pradeep Gupta Apr 16, 2020 1:53 PM