Murtuza Madraswala, Head of Marketing, NBA India, talks about their ‘Nets for Change’ campaign, the sports league’s strategy for India, and more

Shantanu David Feb 23, 2024 8:53 AM

The project has been launched in collaboration with Publicis Communications, Middle East and Africa

e4m Staff Feb 7, 2024 11:03 AM

With this season alone recording an astounding 100 million+ unique viewers, NBA has firmly anchored itself as the 'fastest growing global sports league' in the country

NATIVE CONTENT Sep 27, 2023 3:58 PM

The campaign consists of a series of videos that will be released over the rest of the year to showcase the diversity of the basketball community in the country

exchange4media Staff Aug 25, 2023 7:10 PM

He has led the financial development of PepsiCo's investment in India, in the past

exchange4media Staff Jun 16, 2022 4:34 PM

The new logo features the iconic Logoman identity, based on the classic 75th Anniversary symbol - the diamond

exchange4media Staff Jul 8, 2021 1:03 PM

The games will be available live for Indian fans on SONY SIX SD & HD, SonyLIV, FanCode and NBA League Pass

exchange4media Staff Jul 30, 2020 10:00 PM

Starting July 8, the channel brings a cluster of live sports tournaments from cricket to basketball

exchange4media Staff Jul 9, 2020 10:11 AM