Murtuza Madraswala, Head of Marketing, NBA India, talks about their ‘Nets for Change’ campaign, the sports league’s strategy for India, and more
The project has been launched in collaboration with Publicis Communications, Middle East and Africa
With this season alone recording an astounding 100 million+ unique viewers, NBA has firmly anchored itself as the 'fastest growing global sports league' in the country
The campaign consists of a series of videos that will be released over the rest of the year to showcase the diversity of the basketball community in the country
He has led the financial development of PepsiCo's investment in India, in the past
The new logo features the iconic Logoman identity, based on the classic 75th Anniversary symbol - the diamond
The games will be available live for Indian fans on SONY SIX SD & HD, SonyLIV, FanCode and NBA League Pass
Starting July 8, the channel brings a cluster of live sports tournaments from cricket to basketball