This will bring new investments into the sector, particularly in emerging areas like OTT, said Madhavan while speaking at the 11th CII-Big Picture Summit
The year saw AI stepping into the traditional world of creativity with campaigns like Cadbury’s ‘Not a Cadbury ad’ and Colors’ promotions for ‘The Big Picture’
I&B Secretary Chandra also announced the expansion of the scope of projection of India’s M&E story abroad
Nina Elavia Jaipuria, Head of Hindi Mass Entertainment and Kids TV Network, Viacom18, shared the channel's content strategy to grow its market share
The stakeholders of the show share exclusive insight into the its format, marketing strategies and more
BYJU'S has been onboarded as presenting sponsor
Madhavan, Chairman of CII National Committee on Media & Entertainment and Managing Director, Star & Disney India, delivered the Valedictory Session at the CII Big Picture Summit on Friday
At the CII Big Picture Summit, Neerja Sekhar, Additional Secretary (Broadcasting) & CVO, MIB, said the ministry was working towards declaring broadcasting an infrastructure sector
The Union Minister for Information and Broadcasting said India will also set up a special pavilion at Cannes in 2022 on the occasion of the Cannes Film Festival's 75th year celebrations