Fabindia captures the journey of first-time moms
The film celebrates the ups and downs of new motherhood
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Fabindia names Rajeshwari Srinivasan as CEO
Prior to joining Fabindia, she has held executive roles at various Tata Group companies
Dangal TV’s 4 fiction shows go 7 days a week
Bindiya Sarkar, Palkon ki Chhaon Mein 2, Nath Zevar ya Zanzir and Mann Sundar are the shows which will be running 7 days a week
The good, the bad and the ugly: What 2022 taught marketers
e4m spoke to some of the top marketers in the country, asking how they would remember this year
Reliance trolled again for ‘no bindi’ ad
Months after Reliance Trends, Reliance Digital is now being trolled on social media for its ‘no bindi’ Ganesh Chaturthi ad
Ad controversies: Unexpected criticism or calculated gamble?
Negative publicity is far more effective than a positive one, as controversies, social media outrage and hashtag trends force many uninitiated people to watch the ad, say industry watchers
Festive marketing offensive: Should brands stay away from religion?
Brands need to be extra careful when they pick a purpose and shouldn’t be afraid to course correct if found amidst a controversy, feels industry
Aditya Ghosh elected to Fabindia's board of directors
In his new role, Ghosh will be guiding the management teams with strategy and new initiatives