The two characters bond over fond memories of their favourite dishes prepared using a mustard oil brand that has been around for generations
With the association, the brand seeks to leverage Irani’s popularity, immense fan base, and influential voice
The series of ad films will talk about the effects of sleeplessness in daily life
The campaign features Boman Irani and has been released in six languages
Irani highlights the conveniences of home-use medical devices in the film
The ad is being run with a big media push on mainline and regional TV channels along with a digital campaign
Designed by Ogilvy, the 'E-0 chuno, Khulke Saans Lo' campaign aims at creating awareness on the risks involved in Formaldehyde emission from plywoods
The company is launching a major advertising campaign featuring Irani with a tagline 'Connection Dil Se'
Bringing the campaign to life, Boman Irani plays an avid Team India fan who is the general manager of the hotel where the England cricket team is put up
The brand collaborates with Indian Theatre Actor, Boman Irani and celebrated Chef, Manish Mehrotra in the first leg of the campaign
The film, by Isobar India, has been directed virtually
The television commercial has been developed by Densu Impact and Isobar has crafted the digital film
The theme of the webinar is- The Changing Dynamics of Celebrity and Brand Association.
The film #IndiaHumHomgeKamyab features personalities like Sudha Murthy, Boman Irani and Arshad Warsi