Motwani was earlier Senior Director, leading eCommerce media for The Coca-Cola Company and Dell; in her current role, HUL is the brand partner

e4m Staff Jul 17, 2026 12:33 PM

As brands invest in creator-led discovery, industry executives say the focus is shifting from viral moments to sustained engagement, with visibility & repeated exposure reshaping marketing strategies

e4m Staff Jul 1, 2026 12:44 PM

Lenovo, CEAT, Jaguar Land Rover, Adidas, Zydus and JBL join the growing roster of advertisers leveraging the FIFA World Cup 2026 on Z

e4m Staff Jun 30, 2026 6:06 PM

Brands are moving away from vanity metrics and increasingly betting on creators with audience trust, niche authority and strong category alignment, say experts

e4m Staff Jun 18, 2026 9:29 AM

Influencer marketing in India is shifting from reach-driven growth to a credibility test, as brands face tighter scrutiny, rising compliance issues and growing pressure on transparency

e4m Staff Jun 17, 2026 11:38 AM

Her prior experience includes a decade spent in media organizations like Viacom18 and Bennett Coleman

exchange4media Staff Nov 29, 2021 1:12 PM

The platform also launched season 3 of the chat show ‘Charcha With Thugwa,’ which will be hosted by 8Bit Thug with Gillette as its brand partner

exchange4media Staff Jul 26, 2021 2:18 PM

Myntra is extending operational support to their brand partners, such as relaxing order fulfilment turnaround time from 24 hours to 48 hours

exchange4media Staff May 19, 2021 12:54 PM

As a part of the alliance, Sharma will be sporting Oakley eyewear on and off the pitch

exchange4media Staff Aug 18, 2020 11:16 AM