We felt the brand expression we launched 5 years ago didn’t fully reflect the complexity, fluidity, and power of the conversations today, said CMO Leslie Berland
As an extension of the new identity launch, Mirchi will be releasing “Sirf Radio nahi, har Entertainment mein Mirchi hai” song featuring several artists
The new brand identity aims to create a sharp, distinct positioning as well as a visual language to strengthen Youva’s presence amongst the youth and in the retail ecosystem