Industry observers say that creating relevant content helps brands resonate with the target audience but needs to be relatable and interesting

Shantanu David Feb 3, 2023 8:59 AM

Industry observers say ad agencies are tapping content on video platforms for creating relevant communication and for helping brands connect with consumers

Kanchan Srivastava May 31, 2022 8:35 AM

Sreenivasan will be leading Fluid, Republic Media Network’s branded content vertical

exchange4media Staff Apr 21, 2022 11:54 AM

The report also noted a 24x increase in branded searches in OTT & music

exchange4media Staff Jul 19, 2021 12:17 PM

Sharma will report to Mahesh Shetty, Head – Network Sales

exchange4media Staff Jun 10, 2021 4:09 PM

This move by both players will help amplify their existing strengths and infrastructure in their respective fields

exchange4media Staff Apr 28, 2021 4:42 PM

The Hindu #KeepTheHabit campaign won gold in Best Native Advertising/Branded Content Campaign and silver in Best in Audience Engagement

exchange4media Staff Mar 4, 2021 12:21 PM

In an interaction with e4m, Sandeep Bhushan, Facebook India Director & Head of GMS, said that India has been a testing ground for the launch of new products or services of Instagram

Javed Farooqui Jan 18, 2021 8:20 AM

As part of the new updates, Instagram will be launching Branded Content tag in Reels, and will begin testing in Live in the coming weeks

exchange4media Staff Nov 21, 2020 11:39 AM

Industry sees it as a step towards collaboration among advertisers, agencies, and media owners

exchange4media Staff Aug 10, 2020 8:22 AM

We asked industry experts whether the actor’s Instagram debut is a part of Puma’s digital marketing strategy

exchange4media Staff Mar 9, 2020 8:28 AM