Britannia Good Day sparks a movement of inclusivity on World Smile Day
Britannia Good Day's 'Cleft Cookie’ campaign has been crafted by McCann Worldgroup India
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Britannia Good Day celebrates everyday joys in first-ever hyper-regional national campaign
The hyperlocal campaign has been conceptualised by McCann Worldgroup Bangalore
Britannia Good Day’s new TVCs encourage all to celebrate small moments of happiness
#EverydayCelebrations campaign is created by McCann Worldgroup
Britannia launches Good Day Harmony with #GoNuts campaign
The TVC is conceptualized by McCann and features the all new nutty Brtiannia cookie
Britannia Good Day launches new identity sporting different kinds of smiles in latest TVC
A first-of-its-kind augmented reality experience has been specially designed to make consumers feel an integral part of the campaign
Does Britannia Good Day manage to pack in a good ‘surprise'?
Star pairs like Karan Johar and Zakir Khan, Udit Narayan and Baba Sehgal, and Gautham Menon and RJ Balaji have been roped in for the campaign
Karan Johar, Zakir Khan trade places in new Britannia Good Day campaign
The campaign is centred on the element of surprise by having entertainment gurus in completely unexpected avatar
Birthday girl Deepika Padukone is a beloved face of brands
As Deepika turns 34 on January 5th, we take a look at her ever-increasing brand associations