Valentine’s Day ads: Self-love shines, but Cupid still flies From the unthinkable, like a time-travel vessel to the repetitive cliches in love, here is a round-up of V-Day Campaigns that stood out Ritika Raj Feb 14, 2024 10:08 AM
Valentine's Day: Self-love and singletons at the heart of brand campaigns this year There has been a shift in focus for brands in 2024 with an ironic 'Anti-Valentine's' approach in their marketing initiatives this year Tanzila Shaikh Feb 13, 2024 8:24 AM
Best ads of the fortnight: Cadbury 5 Star does 'nothing', Oppo awakens memories of Sid Our pick of the best ads between January 1 and 15 e4m Desk Feb 1, 2024 8:47 AM
Cadbury 5 Star & Ogilvy India back with ‘Do Nothing’ campaign The new Cadbury 5 Star ad titled 'Elevator' has been directed by Prasoon Pandey e4m Staff Jan 2, 2024 12:28 PM
Best ads of the fortnight: Hershey's ad is ghoulishly good, Mondelez's gets 5 stars Here's our pick for the most creative spots between November 1st and 15th e4m Desk Nov 22, 2022 9:11 AM
We found the pulse of what can really make ‘do nothing’ tick: Sukesh Nayak The Chief Creative Officer of Ogilvy India shares the creative process behind Cadbury 5 Star’s quirky campaign #DoNothing Tanzila Shaikh Nov 17, 2022 9:05 AM
Cadbury 5 Star gets every app to advertise its logo ‘for free’ The campaign has been conceptualised by Ogilvy Mumbai e4m Desk Nov 9, 2022 12:35 PM