CenturyPly gets 'Harshad Mehta' to share a tip for peace of mind
The campaign, for which the brand has partnered with Scam 1992 OTT team, is created by Wunderman Thompson
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Century Plyboards crafts a compelling campaign for Alzheimer's awareness
The campaign is a part of its annual IP - CenturyHeroes in association with Sociowash
CenturyPly spending 25% of ATL budgets on IPL: Keshav Bhajanka
The brand’s TVCs for its firewall technology are being aired in between the IPL matches
'When it comes to news channels, much like the IPL, people watch it live'
CenturyPly Executive Director Keshav Bhajanka highlights that advertising on news channels will help get maximum eyeballs and create a larger impact, after the suspension of IPL
CenturyPly continues association with IPL second year in a row
Through IPL, the company announces the launch of Firewall Technology in its range of Century Plywood
Life without BARC data: Direct market feedback becomes the new yardstick for advertisers
Marketers haven’t been shy about spending on news channels in absence of ratings. As per TAM data, top 5 advertisers in the genre were common between the blackout period and two months prior to that
CenturyPly salutes craftsmanship and the power of Mother Nature in brand new TVC
The film ties all the woes of this year only to show that there is always light at the end of the tunnel if the determination is true
CenturyPly Heroes campaign salutes the indomitable spirit of carpenters this year
The film has starred renowned artists Kharaj Mukherjee and Lopamudra Mitra along with others
Wunderman Thompson Kolkata wins CenturyPly account for Corporate & Panel division
Wunderman Thompson commenced work on the CenturyPly account from July 1
Prasoon Pandey directs humorous new TVC for CenturyPly
The campaign will also be promoted across multiplexes and will be highly visible on relevant online platforms