The thought is in the right direction, but the mandate isn't, say digital experts who note that self-declaration will be difficult given the massive number of assets that go up on digital platforms
In partnership with upGrad, the PR firm aims at creating a future-ready workforce through upskilling their skillsets like social media, influencer marketing and more
As per the MIB advisory, the rule aims at prohibiting surrogate advertisements while allowing ads of genuine brand extensions subject to specified conditions