Print’s Q4 bears good news for ad revenue
However, circulation revenue has seen better days, say publishers, who are hopeful of finding potential avenues
circulation-revenue
Circulation revenue improved due to better realization per copy: Piyush Gupta, HT Media
During the earnings call, HT Media Group CFO Gupta also expressed his optimism about profitability in the coming quarters and newsprint prices coming down gradually
HT Media made robust revenue recovery in all advertising categories in Q3: Piyush Gupta
Gupta, Group CFO, HT Media Ltd., shared during the Q3 earnings call that FMCG, retail, BFS and e-commerce witnessed strong tailwind in the quarter
Jagran's Q3 ad revenue up 32% to Rs 387.08 crore as ad volumes reach pre-Covid level
Ad revenue from the print business rose 29% to Rs 307 crore from Rs 238 crore
Newspaper circulation revenue reaches 80-90% of pre-Covid levels this fiscal
A shift in consumer preference towards digital has impacted circulation. But full recovery is expected in the next 6 months with a new set of readers coming into the stream, said print media players