The partnership brings together product sales data and the proprietary media solutions of GroupM

e4m Staff Oct 17, 2023 11:41 AM

The event revealed the importance of commerce media and brought some of the industry’s top speakers and influencers on the stage

exchange4media Staff Aug 29, 2023 3:12 PM

While this space allows advertisers to create personalized and targeted ads, publishers are able to offer consumers a seamless shopping experience

Shantanu David Apr 27, 2023 8:34 AM

This is the first of two articles to serve as a primer on Commerce Media itself; the upcoming one will examine the distinct advantages it offers to advertisers and publishers

Shantanu David Apr 24, 2023 9:19 AM