GroupM and Criteo partner to drive commerce media innovation in APAC
The partnership brings together product sales data and the proprietary media solutions of GroupM
commerce-media
Criteo hosts ‘Criteo Commerce Forum’
The event revealed the importance of commerce media and brought some of the industry’s top speakers and influencers on the stage
Commerce media: Win-win for publishers and advertisers
While this space allows advertisers to create personalized and targeted ads, publishers are able to offer consumers a seamless shopping experience
Commerce Media: Turning retailers into media owners
This is the first of two articles to serve as a primer on Commerce Media itself; the upcoming one will examine the distinct advantages it offers to advertisers and publishers