Cannes Lions honours filmmaker Spike Lee with first Creative Maker of the Year award Lee will share his creative journey on the Festival stage on Friday 23 June. e4m Desk Apr 27, 2023 7:03 PM
Godrej Consumer Products to acquire FMCG business of Raymond Consumer Care The RCCL FMCG business is being sold to GCPL along with the trademarks of Park Avenue (for the FMCG category), KS, KamaSutra and Premium, through a slump sale e4m Desk Apr 27, 2023 6:11 PM
Live broadcast viewership for first 29 IPL 2023 matches surpasses 40 crore: Disney Star This is 3.7 crore higher than the reach of the entire 2022 edition, according to the network e4m Desk Apr 27, 2023 5:46 PM
Infomo appoints Himanka Das as Country Director Promotes Rohit Verma to Global Chief of Strategy and New Initiatives e4m Desk Apr 27, 2023 5:19 PM
Zee Business' ‘Aapki Khabar, Aapka Fayda’ sheds light on Bournvita Controversy The show has curated a panel of health experts to discuss the latest controversy from the brand world e4m Desk Apr 27, 2023 4:12 PM
DBS Bank India launches campaign to highlight its expanded scale The brand film will be promoted via a 360-degree campaign, including TV, Outdoor and digital media e4m Desk Apr 27, 2023 3:16 PM
Aashirvaad Svasti Mishti Doi brings alive memories leveraging AR The augmented reality-driven campaign was rolled out in print media in West Bengal e4m Desk Apr 27, 2023 3:03 PM
HUL spent more than Rs 1300 crore on advertising in Q4 FY23 This is a marginal increase of 1.16% YoY e4m Desk Apr 27, 2023 2:51 PM
Shiwani Varma Vyas elevated to Director Corporate Communications & CSR at Lowe's India Prior to this, she was Associate Director and Head Corporate Communications & CSR at the company e4m Desk Apr 27, 2023 2:40 PM
Pepsi onboards Samantha as brand ambassador The actor features in the brand’s new campaign that is a homage to free-spirited women e4m Desk Apr 27, 2023 1:24 PM
Archika Srivastava joins Hikal Ltd as Head of Corporate Communications and CSR Prior to this, she was associated with Roche Diagnostics India, Neighbouring Markets Ruchika Jha Apr 27, 2023 1:23 PM
Salman Khan urges everyone to kick stress out in new Relaxo Bahamas ad The new TVC for Bahamas is a part of an all-round campaign e4m Desk Apr 27, 2023 1:07 PM
Warner Bros. Discovery and Viacom18 announce exclusive content partnership for India JioCinema will stream HBO, Max Original and Warner Bros. content starting next month e4m Desk Apr 27, 2023 12:58 PM
Bharat Express ‘exposes’ parking scam in Delhi ‘Operation Parking Ke Pocketmaar’ is an undercover op by a Bharat Express reporter e4m Desk Apr 27, 2023 12:31 PM
Lemma names Areef Vohra as Country Head for Australia-New Zealand Prior to joining Lemma, Areef was Head of strategic sales and partnerships with MedicalDirector e4m Desk Apr 27, 2023 10:58 AM
DocuBay announces six projects for original documentary slate The projects will be on diverse and real topics, says the streaming platform e4m Desk Apr 27, 2023 10:38 AM
NDTV’s Sr Managing Editor Chetan Bhattacharji quits He was associated with the network for close to three decades Ruhail Amin Apr 27, 2023 9:23 AM
#JustEmpowerOne showcases what brand Joy stands for: Poulomi Roy The Chief Marketing Officer of RSH Global shares insights into the brand’s latest campaign, the thought behind it and more Aditi Gupta Apr 27, 2023 9:04 AM
ABP News & Tata Tea call for action against climate change with 'Jaago Re' campaign The ‘Jaago Re’ campaign was aimed at raising awareness about protecting the environment and making the planet a better place for future generations NATIVE CONTENT Apr 27, 2023 9:03 AM
e4m Connected TV Conference: Experts to decode the future of CTV today Industry leaders to discuss the growth of CTV, how brands can harness the power of connectivity, the opportunities, challenges and road ahead e4m Desk Apr 27, 2023 8:51 AM
Meta posts $29b in revenue, $28b in ad revenue in Q1 2023 Projections for the second quarter peg the revenue to be in the range of $30 billion to $32 billion. e4m Desk Apr 27, 2023 8:44 AM
IPL 2023: 18 new categories & 61 new brands in first 25 matches Among the 61 new brands, Airtel 5G Plus was on the top, followed by Parle Platina Hide & Seek Bourbon e4m Desk Apr 27, 2023 8:44 AM
Commerce media: Win-win for publishers and advertisers While this space allows advertisers to create personalized and targeted ads, publishers are able to offer consumers a seamless shopping experience Shantanu David Apr 27, 2023 8:34 AM