While the subscription model helps brands seek customer loyalty and build on retention, customization and sustainability make this format appealing to customer groups, explain industry watchers
The campaign features three ads that promote the benefits of Country Delight's coconuts
The brand has come up with a new digital campaign and features two films
Experts say that staying relevant is an uphill battle for athletes since their screen time is relatively lower than other endorsers
Instead of taking the hackneyed mother-child approach in its ad, the brand decided to enlighten viewers about their process of production