While the subscription model helps brands seek customer loyalty and build on retention, customization and sustainability make this format appealing to customer groups, explain industry watchers

Sohini Ganguly Oct 4, 2023 8:18 AM

The campaign features three ads that promote the benefits of Country Delight's coconuts

exchange4media Staff Apr 26, 2023 2:36 PM

The brand has come up with a new digital campaign and features two films

exchange4media Staff Oct 11, 2022 12:17 PM

Experts say that staying relevant is an uphill battle for athletes since their screen time is relatively lower than other endorsers

Mansi Sharma Sep 16, 2021 8:57 AM

Instead of taking the hackneyed mother-child approach in its ad, the brand decided to enlighten viewers about their process of production

exchange4media Staff Jun 1, 2021 11:44 AM