Country Delight focuses on 'Zyaada Paani' USP of tender coconuts

The campaign features three ads that promote the benefits of Country Delight's coconuts

by exchange4media Staff
Published: Apr 26, 2023 2:36 PM | 1 min read

Country

Country Delight has launched a new campaign for its tender coconuts that highlights the unique selling proposition of 'Zyaada Paani'.

The campaign features three ads that promote the benefits of Country Delight's coconuts. The campaign highlights the company’s efforts to offer more value for money to all its customers while making no compromises with the quality of the products.

The campaign is aimed at promoting Country Delight's tender coconuts, which are known to offer a high quantity of water. The campaign comes right in the beginning of the summer season in the country when the consumption of tender coconut sees a significant jump.

Chakradhar Gade, Co-founder of Country Delight said: “As the leader in the branded coconut market, we wanted to bring out our product USP in an entertaining and relatable way, and these films do just that.”
The ads will be aired on digital platforms and are targeted to reach around 5 million consumers. The films have been conceptualised in-house.