In the fourth edition of the awards, the leading marketing data and analytics company tested 12,000 ads from around the world for their effectiveness and creativity

e4m Staff Jul 4, 2024 5:03 PM

The winning ads also embody the key trends which set apart the most effective ads

exchange4media Staff May 15, 2023 6:50 PM

Prasanna Kumar, Executive Vice President, Insights Division, Kantar, shares insights on the Kantar Creative Effectiveness Study 

exchange4media Staff Jun 27, 2022 3:51 PM

The grand finale of the Lions was abuzz with discussions on ageism in advertising & creative effectiveness

Misbaah Mansuri Jun 26, 2021 8:48 AM

The Indian contingent has won one Grand Prix and six Lions so far in the category

Mansi Sharma Jun 4, 2021 9:07 AM

Coca cola to undergo a complete redesign of their media and creative agencies to align the strategic, operational and commercial needs of their networked organization

exchange4media Staff Dec 11, 2020 12:35 PM