In the fourth edition of the awards, the leading marketing data and analytics company tested 12,000 ads from around the world for their effectiveness and creativity
The winning ads also embody the key trends which set apart the most effective ads
Prasanna Kumar, Executive Vice President, Insights Division, Kantar, shares insights on the Kantar Creative Effectiveness Study
The grand finale of the Lions was abuzz with discussions on ageism in advertising & creative effectiveness
The Indian contingent has won one Grand Prix and six Lions so far in the category
Coca cola to undergo a complete redesign of their media and creative agencies to align the strategic, operational and commercial needs of their networked organization