Origami Creative, is a boutique creative branding and marketing agency, that delivers holistic brand solutions across India, UAE and Canada for 23 years
Boer will work with FCB’s global leaders to build on the network’s creative offering that solves clients’ short-term business problems & delivers timeless ideas that build brand equity
The scope entails creating the positioning, guidelines and assets, designing the creative strategy and conceiving integrated marketing and advertising campaigns for the brand
The account will be managed by Gurgaon office of Mullen Lintas
The account will be handled by the agency’s Mumbai office
As part of the mandate, the agency will provide ATL, BTL, and Digital creative services to ASCI along with strategic support for campaign development and audience outreach programs
The agency will be offering digital marketing capabilities, including SEO, social, web, mobile, analytics, media planning, and buying activation to enhance brand equity and awarenes
Raj will lead the creative and ideation functions and be responsible for raising the overall creative output of the firm
The duties were awarded without the conventional multi-agency pitch