creator-economy

Cannes Lions launches Lions Creators

Cannes Lions?blur=25

A new experience taking place on 18–20 June during the week of Cannes Lions, this dedicated forum will include a curated mix of exclusive learning and networking experiences

e4m Staff Apr 10, 2024 8:51 AM

YouTube’s big bet on creators and Shorts: How can marketers use it to their ad-vantage?

Neal Mohan-YouTube?blur=25

Experts say by fostering this ecosystem, YouTube draws interesting and varied content, offering advertisers a dynamic platform to reach target audiences

Shantanu David Feb 14, 2024 8:49 AM

Are social media influencers replacing celebrity ambassadors?

Piali Dasgupta?blur=25

Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities, writes on the creator economy and its dimensions

Piali Dasgupta Aug 31, 2023 11:42 AM

‘Brands must study & research thoroughly the influencer they are investing in’

Techmanch?blur=25

TechManch 2023 saw experts discuss how AI can shape the future of the creator economy

exchange4media Staff Aug 11, 2023 11:48 AM

Recognition as a separate industry & more: All that creator economy wants from Budget 2023

content creator?blur=25

Well-defined guidelines and relaxations in TDS for micro-influencers are some of the other demands of the industry

Shantanu David Jan 27, 2023 8:32 AM

How YouTube is now the driving force for India’s creator economy

YouTube?blur=25

YouTube's dominant market position and enormous mind share have given it a dominant place in the creators' universe, share industry heads

Shantanu David Dec 23, 2022 9:01 AM