Experts say BCCI may suffer from lack of options for cricket rights. However, due to the market being less competitive, the industry may see tech and OTT giants enter the fray aggressively
Industry experts caution that due to market challenges, big spending on IPL and consolidation of players the BCCI bilaterals may not rake in big money
Unlike in India, these packages will be for combined TV and digital rights, with no standalone TV and digital packages being offered
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While the rights for IPL, ICC, Cricket Australia, and ECB have been sold, BCCI and ACC media rights are expected to come up for bidding in the next few months
Ad rates for the upcoming IPL season are expected to be double, according to experts. Also, since the entry cost will be high, casual spot buy may have to go away