K Ganapathy Subramanian, Vice President & Head of Marketing at LT Foods, talks about the 3rd edition of Daawat World Biryani Day, the campaign’s rationale, use of AI-enabled personalisation, & more
The campaign has been launched in multiple languages, including Hindi, Kannada, Telugu, Marathi, Gujarati and Bangla
The agency will handle the account from its Gurugram office
The multi-country digital campaign is supported by a television, digital and radio campaign
The TVC aims at positioning Daawat Biryani as one of the most integral & coveted food during the festival times to welcome families & friends at home
The ad also stars Hussain Dalal of Toofan fame
The account was won in a multi-agency pitch and will be handled by Madison Media Plus out of Delhi
The film reimagines what it means to 'protect one's sister' in today with social distancing
The campaign comprises of a series of 4 TVCs which celebrate important people in our lives and the new bonds forged during the COVID-19 crisis