According to Kantar's Brand Inclusion Index, 75% of consumers say that their purchases are influenced by a brand's DEI reputation

e4m Staff Jul 16, 2024 1:45 PM

At e4m Conclave 2023, a panel of industry experts shed light on ‘Leveraging DEI for customer engagement and brand building’

exchange4media Staff Jul 21, 2023 12:11 PM

In the wake of the Bournvita controversy, brand experts say influencers now want to be seen as loyal to their followers too and the creator economy is getting more community-driven

Tanzila Shaikh Apr 17, 2023 9:23 AM

In today’s Epilogue 2022 series, Shashikant Someshwar, MD, Current Global, The Weber Shandwick Collective, talks about how technology plays a big role in driving the evolution of PR and corp comm

Ruchika Jha Jan 13, 2023 12:04 PM

The digital campaign #SabMilegaYahinMilega correlates sports and business with its tagline ‘cricket matlab India, aur business matlab TradeIndia’

exchange4media Staff Oct 29, 2022 8:15 AM

The campaign is Fastrack’s take on questioning the accepted understanding of the gender binaries

exchange4media Staff Jul 4, 2022 2:06 PM

Prior to this, Jain was with ShareChat as Lead - Corporate Communications and Regional Outreach

exchange4media Staff Oct 3, 2020 1:23 PM

Lucio said that he has resigned to focus on initiatives driving diversity, inclusion and equity

exchange4media Staff Aug 22, 2020 8:23 AM

Deivanayagham will be responsible for further strengthening HARMAN’s leadership across automotive and lifestyle in India

exchange4media Staff Jun 30, 2020 1:25 PM