Honda Activa celebrates 20 years of 'love & togetherness' with customers in new campaign
The campaign has been conceptualized by Dentsu One
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Adworld reacts to Madras HC's decision on ‘obscene’ ads
While some industry leaders laud the move saying that self-regulation in advertising is a myth, others feel that the blame for promoting 'obscenity' on television shouldn't be borne by TV ads alone
Dentsu One’s new campaign for Honda City talks of ‘Absolute Supremacy’
The digital films are being followed by a TVC and print campaign
The emergence of essential consumerism in the times of COVID-19
Guest Column: If there is one word that symbolises these current times, it is ‘essential’, observes Titus Upputuru, National Creative Director, Dentsu One and Creative Head, Taproot Dentsu, Gurugram
‘The curve is moving towards digital more than ever’
In our new series - e4m Creative Zone - we speak to Titus Upputuru, National Creative Director, Dentsu One & Creative Head, Taproot Dentsu, on upping the digital game amidst COVID conditions & more
Magazines tide over COVID-19 crisis with innovative digital content & subscriptions
Brands will continue to advertise with magazines as businesses start to open up, say industry players
Honda harnesses the power of 6 in campaign for Activa 6G BS-VI
Conceptualised by Dentsu One, the campaign synergizes the 6 key benefits of 6th generation Activa 6G