The campaign has been conceptualized by Dentsu One

exchange4media Staff Dec 19, 2020 8:55 AM

While some industry leaders laud the move saying that self-regulation in advertising is a myth, others feel that the blame for promoting 'obscenity' on television shouldn't be borne by TV ads alone

Misbaah Mansuri Nov 30, 2020 8:13 AM

The digital films are being followed by a TVC and print campaign

exchange4media Staff Jul 28, 2020 5:13 PM

Guest Column: If there is one word that symbolises these current times, it is ‘essential’, observes Titus Upputuru, National Creative Director, Dentsu One and Creative Head, Taproot Dentsu, Gurugram

Titus Upputuru Jun 26, 2020 9:02 AM

In our new series - e4m Creative Zone - we speak to Titus Upputuru, National Creative Director, Dentsu One & Creative Head, Taproot Dentsu, on upping the digital game amidst COVID conditions & more

Misbaah Mansuri Jun 8, 2020 8:22 AM

Brands will continue to advertise with magazines as businesses start to open up, say industry players  

Tasmayee Laha Roy Jun 4, 2020 8:33 AM

Conceptualised by Dentsu One, the campaign synergizes the 6 key benefits of 6th generation Activa 6G

exchange4media Staff Mar 3, 2020 1:50 PM