The advertising sector has its fingers crossed for startups as the year 2023 was marred by problems such as extended funding winters, layoffs, shutdowns and retrospective taxes
e4m Confluence 2022 saw a panel discussion on ‘Integrated Media Agencies vs Digital Specialists’
The appointment sees OMG take on the complete paid media duties for all of Electrolux’s brands
Industry experts Anubhav Sonthalia, Gaurav Shitak and Sandesh Gupta shared their insights on the potential of search engine advertising, and the future of voice and vernacular search.
The new division has three new offerings -- Social Media Analytics, Digital Analytics and Dashboard & Trackers
The digital-first creative agency has onboarded new clients such as Tata Tele Business Services, UTI Mutual Funds, TransUnion CIBIL, IDC Technologies amongst others
Mantha, the co-founder & CEO of Brand House Network, shares her views on being an entrepreneur in tough times, the millennial mindset and value gap in the industry
In their new role, the industry veterans will be responsible for driving sales by effectively strategising, developing, and executing sales plans