'Infusing care in a campaign makes consumers open wallets and hearts'
At e4m Do Good Summit 2004, Swati Bhattacharya, former creative chair of FCB India expounded about
do-good
‘Most powerful elements of social communication are humility & authenticity’
At the e4m Do Good Conference 2024, industry experts talked about ‘crafting compelling narratives for social impact’
Philanthropy & social responsibility are paramount to a company's success: Ravi Bhatnagar
Ravi Bhatnagar, Director External Affairs and Partnerships (SOA), Reckitt delivered a special Address at e4m Do Good Conference
What’s good today won’t be good enough tomorrow: Sanjay Khajuria on sustainability
At the e4m Do Good Conference, Sanjay Khajuria, Director - Corporate Affairs and Sustainability, Nestle, said consumers were looking at honest, transparent, value-driven companies
‘Brand purpose and life insights have to go hand in hand’
At the e4m Do Good Conference 2024, industry experts talked about 'developing your brand's social purpose framework’
e4m Do Good Awards: Amazon India, Mahindra Rise, Swiggy, Hero MotoCorp among big winners
Diageo India, Pernod Ricard Asia, Dainik Bhaskar, Reliance Foundation among others awarded for purpose-driven campaigns
'All businesses start with a social purpose in mind'
A panel of experts at the e4m Do Good Summit 2024 exchanged views about aligning business goals with social purposes and the challenges that lie therein
e4m Do Good Conference and Awards: Inaugural edition to be held on June 12
The awards will honour brands, agencies, NGOs and Foundations that drive positive change through impactful communications
e4m Do Good Awards jury meet to be held tomorrow
The e4m Do Good Awards jury will be chaired by Amitabh Kant, G20 Sherpa, GoI
Amitabh Kant is Jury Chair for e4m Do Good Awards
Amitabh Kant is the former Chief Executive Officer of NITI Aayog and presently G-20 Sherpa of India
GoodDot’s 'Do Good' campaign features Neeraj Chopra
The campaign has been conceptualized with a ‘Do Good’ motto and uses visual effects